Delivery News
Q3 Email intelligence report from Return Path
Return Path released their 3rd quarter email intelligence report this week. And the numbers aren’t looking that great for marketers.
Complaints are a major problem for commercial mailers. In the data Return Path examined, commercial mail made up 18% of the total inbox volume. That same mail accounted for 70% of all email complaints.
Additionally, 60% of the email sent to spamtraps was commercial email.
The combination of complaints and spamtrap hits mean 16% of commercial email doesn’t make it to the inbox.
And, as no surprise to anyone, Postini is the worst performing B2B filter out there. Folks behind postini filters only get 23% of the email they’re sent in their inbox. And 44% of that mail is just outright lost.
Ken Magill article.
DMNews article.
Listen to the experts
Two blog posts came out today interviewing big players in the email and delivery arena.
Over on the Unica blog, Len Shnyeder interviews Annalivia Ford who is a new member of their email operations team. She has had many years of experience in dealing with senders from the receiver position. She summarizes successful delivery as follows:
Delivery news April 2009
Penton Media’s Marketing Practices
Ken Magill responds to critics of Penton’s email marketing practices in an article out today. His article is quite open and points out that some of the things Penton does are not good.