Consent
Gambling with cold email
- laura
- Sep 17, 2026
I don’t think it’s a secret that I don’t like cold outreach mail. I do not want to receive it. I do not help companies get it delivered.
Read MoreConsent must be informed
- laura
- Jul 18, 2018
In the deliverability space we talk about permission and consent a lot. All too often, though, consent is taken not given. Marketers and senders assume they have permission to send email, while the recipient is left expecting no email.
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