Recent Posts

Why Deliverability Matters

Deliverability matters because we are the conscience of our companies. We are the ones who tell our companies, and particularly the marketing team, no. We’re the ones looking out for the health of our company reputation, the recipient’s inbox and the email ecosystem as a whole.

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Deliverability is Collaborative

Mailbox providers want happy recipients

Mailbox providers want their users to be happy with the mail they receive and the service they get. That’s driven by stark business reasons: acquiring new users is costly, happy users bring in revenue – whether directly, or indirectly via advertising – and their word of mouth helps bring in more users, and hence more revenue. That’s still true when the email service is bundled as part of a larger package, such as broadband service or domain registration.

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Why Deliverability Matters to Me

Welcome to deliverability week. I want to especially thank Al for doing a lot of work behind the scenes herding this group of cats. He’s an invaluable asset to the community.

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It’s Deliverability Week

What is Deliverability Week? Al Iverson decided it should happen, and asked a bunch of deliverability folks to share some of their thoughts about the deliverability industry – why do we do this? where did we come from? what’s next?

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Deliverability Week

Deliverability Matters. Deliverability Week 2024.

Next week everyone will be talking Deliverability.

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SWAKS: Test your SMTP

We’ve mentioned SWAKS here a few times – but I always use it for delivering test mail directly to a recipient’s MX.

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No, Google doesn’t hate responsive design

I’ve seen a bunch of folks panic about some phrasing in Google’s Email sender guidelines.

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DNS for white label authentication with SproutDNS

I wrote last year about using “stunt” nameservers for customer subdomain authentication – i.e. dynamically generating all the authentication records needed in DNS for each customer as needed.

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Deliverability Summit 2024

We just got back from Amsterdam a couple of days ago, after attending the Deliverability Summit.

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Anatomy of a Received header

When trying to find out why Something Went Wrong during delivery of an email we sometimes want to look at the route by which it was delivered.

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