Recent Posts

Warmup is Communication

• steve
• Best practices , Delivery improvement

During the war they saw airplanes land with lots of good materials, and they want the same thing to happen now.  So they’ve arranged to make things like runways, to put fires along the sides of the runways, to make a wooden hut for a man to sit in, with two wooden pieces on his head like headphones and bars of bamboo sticking out like antennas—he’s the controller—and they wait for the airplanes to land.  They’re doing everything right.  The form is perfect.  It looks exactly the way it looked before.  But it doesn’t work.  No airplanes land. — Richard Feynman

Filter Evasion

• steve
• Best practices , Delivery improvement

It’s deliverability week, so everyone is talking about deliverability. But I’d like to take a moment to mention deliverability’s evil twin from the mirror universe – filter evasion.

Why Deliverability Matters

• laura
• Industry

Deliverability matters because we are the conscience of our companies. We are the ones who tell our companies, and particularly the marketing team, no. We’re the ones looking out for the health of our company reputation, the recipient’s inbox and the email ecosystem as a whole.

Deliverability is Collaborative

• steve
• Best practices , Delivery improvement , Industry

Mailbox providers want happy recipients

Mailbox providers want their users to be happy with the mail they receive and the service they get. That’s driven by stark business reasons: acquiring new users is costly, happy users bring in revenue – whether directly, or indirectly via advertising – and their word of mouth helps bring in more users, and hence more revenue. That’s still true when the email service is bundled as part of a larger package, such as broadband service or domain registration.

Why Deliverability Matters to Me

• laura
• Industry

Welcome to deliverability week. I want to especially thank Al for doing a lot of work behind the scenes herding this group of cats. He’s an invaluable asset to the community.

It’s Deliverability Week

• steve
• Delivery improvement , Industry

What is Deliverability Week? Al Iverson decided it should happen, and asked a bunch of deliverability folks to share some of their thoughts about the deliverability industry – why do we do this? where did we come from? what’s next?

Deliverability Week

• steve
• Best practices , Delivery improvement

Next week everyone will be talking Deliverability.

SWAKS: Test your SMTP

• steve
• Technical

We’ve mentioned SWAKS here a few times – but I always use it for delivering test mail directly to a recipient’s MX.

No, Google doesn’t hate responsive design

• steve
• Best practices , Industry

I’ve seen a bunch of folks panic about some phrasing in Google’s Email sender guidelines.

DNS for white label authentication with SproutDNS

• steve
• Delivery improvement

I wrote last year about using “stunt” nameservers for customer subdomain authentication – i.e. dynamically generating all the authentication records needed in DNS for each customer as needed.