Recent Posts

Slow Server

Sorry about the slowness, this server is the same one that is hosting thewholeinternet.wordtothewise.com and it got posted to digg today.
If the traffic storm keeps up for more than a day or two we’ll make other arrangements for the blog.

Read More

Consent does not mean confusing your recipients

Cam Beck on Marketing Prefs has a post today about presenting users with confusing choices in an opt-in process.

Read More

What metrics are you measuring?

Marketers measure a lot of metrics about the email they send. But are they measuring the right metrics?
Mark Brownlow talks about how marketers may not always know what their measuring. He also links to Email Insider where the Email Diva talks about what metrics can be measured. More importantly, she points out that asking questions and determining what you want out of your email marketing program is critical to determining what metrics you should measure. She says:

Read More

ISPs like boxes of meat

On the heels of JDs post about building relationships with ISPs, many of our Abacus customers and our ISP contacts have been commenting that boxes of meat are always welcome.
Please, remember to send them boxes of meat.
Meat may not get your email delivered, but it will make the ISPs remember you fondly.

Read More

The key to inbox delivery: make your email relevant.

Following on from previous posts here, here and here, JD Falk discusses ways to get your email into the inbox.

Read More

Blacklisted on FiveTen: no big deal

Al posted an analysis on DNSBL Resource about the effectiveness of the FiveTen blacklist.
He says:

Read More

Viral Marketing by email

Matt talks about a new marketing report from the ThinData Newsletter.
The Newsletter offers the following recommendations on using viral marketing as part of your next email campaign.

Read More

Relevancy, yet again

Email Insider has another post discussing how important relevancy is to getting email delivered.

Read More

Tools for monitoring email

A number of groups provide tools for monitoring email performance.
Some of these tools are provided by ISPs, like Hotmail and AOL have postmaster webpages. Hotmail also provides things like SNDS so you can monitor what Hotmail is seeing about your network.
Al has a new blacklist stats center over at DNSBL.com. Of interest is the accuracy of some of the widely used lists like Spamhaus, Spamcop, and PSBL. Other lists like FiveTen were wildly inaccurate. In fact, Al has shown that blocking mail from any IP with a 7 in it is more accurate (more spam hits, less non-spam hits) than FiveTen.
ReturnPath provides free reputation lookup and monitoring based on the data they acquire.

Read More

MAAWG: Sender Best Practices

The MAAWG Sender Subcommittee has published a Sender Best Current Practices document.
This document details what the current best practices in the sending industry are. Summarized the document says:

Read More
Categories
Tags