Recent Posts

Spamtraps on the brain

I really dislike whomever it was that coined the term pristine spamtraps. I get what they were trying to do, explain the different kinds of spamtraps and how different traps get on your list in different ways. Except… any type of trap can end up on your list in any way.

Recycled spamtraps

Spamtraps strike fear into the heart of senders. They’ve turned into this monster metric that can make or break a marketing program. They’ve become a measure and a goal and I think some senders put way too much emphasis on spamtraps instead of worrying about their overall data accuracy.

Filters working as intended

One of the toughest deliverability problems to deal with is when mail is blocked or going to spam because the filters are working as intended. Often the underlying issue is a lack of permission.

B2B mail and compliance failures

This morning I got an email to a tagged address. The tag matched the company so it’s very likely I did actually sign up. Digging back through my mailbox, I see one previous email to that account – back in 2008.

Gradual DMARC Rollout

Over on twitter Alwin de Bruin corrected me on an aspect of DMARC soft rollout I’d entirely forgotten about. It’s useful, so I thought I’d write a quick post about it.

First major GDPR fine

Only now I realize there should have been a pool around GDPR enforcement. We could have placed bets on the first company fined, the first country to fine, over/under on the fine amount, month and year of action. But, it’s too late, all bets are closed, we have our first action.

Recycled addresses, spamtraps and sensors

A few hours ago I was reading an ESP blog post that recommended removing addresses after they were inactive for a year because the address could turn into a spamtrap. That is not how addresses turn into spamtraps and not why we want to remove active addresses. Moreover, it demonstrates a deep misunderstanding of spamtraps. Unfortunately, there are a lot of myths and misunderstandings of spamtraps in general.

Automated link checking getting more sophisticated

As the volume and severity of malicious email increases, filters are increasingly following links in emails. This is really nothing new. Barracuda and other filters have been inspecting links automatically for years. From what I’ve seen there does seem to be some level of risk analysis based on domain reputation. That makes sense, not only is following links computationally expensive, it can also delay mail receipt.

What’s a suspicious domain?

The question came up on slack and I started bullet pointing what would make a domain suspicious. Seemed like a reasonable blog post. In no particular order, some features that make a domain suspicious to spam filters.

Yeah… don’t do that

Never add someone to a mailing list without giving them a heads up that you’re doing it. It’s just uncool and rude. For example, I have been contacting some vendors about some work we need done. One of them has yet to answer my inquiry, but has already added me to their newsletter. Even worse, I had no idea submitting a form asking about their services would get me on their mailing list.