Recent Posts

Another opt-in in the wild

The EEC has an article today about a poorly done opt-in email that DJ Waldo received. How close is that to what you send?

In early July, the Magilla Marketing newsletter has an article about how email preference centers may now be illegal due to the clarifications published by the FTC. Trevor Hughes of the ESPC is quoted extensively, lamenting about how marketers cannot legally interfere in the unsubscribe process.

Transactional emails

Tamara has an excellent collection of musts related to transactional email. I would add a few more, specific to traveling (hotel and plane reservations) that occurred to me recently as I was bombing through airports trying to read hotel and airline confirmations on my iPhone.

New email related blog

Mickey Chandler, of SpamSuite.com has launched a new email delivery specific blog: Spamtacular.com. He moved a number of posts from his other blog, but today has a new post up about how a prior business relationship impacts compliance with CAN SPAM. He concludes with:

New Email RFCs

JD Falk has a good article about RFCs, email standards and delivery.

Buying Data

Over on Spam Resource Al posted about data sellers and the ESP that supports them. As part of the post, he lists the pricing for email address lists.

Email Standards Updated

This morning I received notification that the IETF had approved RFC5321 and RFC5322. These two RFCs are standards track and are updating the current email standards RFC821/822 and RFC2821/2822.
MailChannels has a description of the changes between 2821/2822 and 5321/5322. While the new RFCs obsolete the old ones, they are more a clarification than actual changes to the protocols. Dave Crocker had this to say about the new documents.

Catching up

I am still catching up from being away at MAAWG last week, and have not had much time to blog or even follow other blogs enough to link to what people are saying.
I would encourage those of you who are not MAAWG members to consider joining the organization. MAAWG has been working hard on putting together sender training courses. I gave part of one of them. I also attended all the other training sessions and learned quite a bit from those sessions as well.
MAAWG, as its name suggests, is a working group. There are opportunities for everyone to teach, participate and learn. The next meeting, is in San Francisco next February.

Constituents clog lawmaker mail servers

With the recent credit market turmoil and the proposed 700 billion dollar bail out bill many, many Americans are taking the opportunity to contact their congressional representatives. This increase in traffic has resulted in the house.gov website being slow or unresponsive, the mailservers being clogged and the phone system straining.
In response to the increased load, the CAO has put some limits on incoming email and is restricting the number of e-mails sent via the “Write Your Representative” function of the House website.

Confirmed (double) opt-in in the wild

Lashback gives an example of the use of confirmed opt-in in the wild.