Recent Posts

Gmail problems

Some people have been reporting problems with mail to gmail backing up. Steve has some information about the problem.

My mailbox and IM windows have been swamped with messages about an ISP sending out mail to participants in their FBL program. It seems this particular ISP could use some delivery consulting.
See, this ISP sent out emails with blocks of 50 – 75 email addresses in the To: line. Bad idea. Delivery wise, I do not expect that they had many delivery problems. In the copy I saw, most of the addresses started with “support” and those addresses often have fewer blocks on them than other addresses. I also do not think this ISP will see subscriber emails blocked because of this.
However, it is very, very bad practice to do what they did. And the fact that the ISP can get away with it does not mean that any other mailer can get away with it.

Go vote!

If you are a US citizen, do not forget to go vote today. This is it, the culmination of way too many months of politicking and campaigning. Be part of the finish.

SpamZa fails again

The SpamZa folks have been attempting to use this blog (and probably other blogs) to get out their message that their website can be used to abuse both recipients and senders. They have been having connectivity problems, most likely due to their abuse being unacceptable to the upstreams they could find. Now, faced with the utter failure of their spam people project, they are attempting to post comments ridiculing those of us who were on the right side of this issue.

AOL Postmaster blog down

AOL has discontinued their blogging platform. This means the AOL postmaster blog is no longer active. I suspect the AOL postmaster team is exploring their options and trying to find a way to continue blogging.
If I hear anything one way or another, I will post it here.
Update: 11/3
AOL assures me they are migrating to a new platform and the blog will be back up.
I also managed to grab a copy of the IP Reputation post that AOL put up and I linked to last week.

Reunion.com sued under CA anti-spam law

Ethan Ackerman posted a rather long analysis of the class action lawsuit filed against Reunion.com over at Eric Goldman’s Technology and Law Blog. Part of the case is related to Reunion.com’s scraping of address books, something I have discussed here before.
The analysis goes through the case step by step and is well worth a read. There are a lot of issues being explored, including the applicability of CAN SPAM to “forward to a friend” email. This case also touches on CAN SPAM and preemption of state laws.
Definitely a post worth reading and a case worth keeping an eye on.

Email news

ReturnPath sold its email change of address division to Fresh Address and spun off its email marketing division. Full announcement at the RP Blog and a copy of the press release at EmailKarma.
e360 petitioned the court earlier this week to compel Spamhaus to expand on their answers to e360’s interrogatories. Today the court denied the motion. Text of the motion at Mickey’s place.
There has been a noticeable increase in registrar phishing over the last week. This may be related to ICANN de-accrediting ESTHosts, a registrar well known in the anti-spam community for registering domains used in phising and spam. UPDATE from ICANN.

Monitoring customers at ESPs

In the past I’ve talked about vetting clients, and what best effort encompasses when ESPS try to keep bad actors out of their systems. But what does an ESP do to monitor clients ongoing? Al Iverson from ExactTarget says that they:

AOL talks about reputation

Over at the AOL postmaster blog, Christine posts about reputation and AOL.

We want your mail to succeed

One thing I hear from a lot of delivery folks, both consultants and those who work at the ESPs, is that their customers and clients fight back whenever they say no. A client or a customer proposes this great idea that involves sending irrelevant email to uninterested people. Then, with bated breath, they ask their delivery consultant to agree it is a brilliant idea. Most of the time, their great idea is actually a bad idea. Those of us who have been around a while can even and provide examples and experiences that back up that it is a bad idea.
The result is similar, when told their idea will hurt their delivery they fight tooth and nail. On good days they will argue and decide to listen. On bad days they go off and do what they were warned not to do.
It can be horribly frustrating for all of us in the delivery field. We actually want customers’ mail to succeed. We tell customers no, not because we want to ruin their day or their business or their ideas, but because we want to help their business. Our job is to make their email work, and sometimes that means saying no.
Next time your delivery consultant, or your ESP delivery expert, tells you that an idea may cause delivery problems, give them some credit for their experience and expertise. We really do have your best interests at heart and really do want your email to succeed.