Recent Posts

Email filters and small sends

• laura
• Apr 1, 2019

• Industry

Have you heard about the Baader-Meinhoff effect?

The Baader-Meinhof effect, also known as frequency illusion, is the illusion in which a word, a name, or other thing that has recently come to one’s attention suddenly seems to appear with improbable frequency shortly afterwards (not to be confused with the recency illusion or selection bias). Baader–Meinhof effect at Wikipedia

There has to be an corollary for email. For instance, over the last week or so I’ve gotten an influx of questions about how to fix delivery for one to one email. Some have been from clients “Oh, while we’re at it… this happened.” Others have been from groups I’m associated with “I sent this message and it ended up in spam.”

AMP and Gmail

• laura
• Mar 27, 2019

• Industry

Yesterday,Gmail announced they’re rolling out AMP support in their web client, with support for mobil coming soon.

Shared environments

• laura
• Mar 26, 2019

• Industry

In the email system there are all sorts of different belief systems. One contingent will have you believe that IP reputation is the be all and end all of delivery. Get a decent IP reputation, and the clouds will part, angels will sing and your mail will reach the inbox. This group of folks often recommends every sender should have their own dedicated IP address. Anything less is just admitting your mail will never reach the inbox.

Phishing and authentication

• laura
• Mar 25, 2019

• Industry

This morning I got a rather suspicious message from a colleague on LinkedIn.

New office

• laura
• Mar 22, 2019

• Industry

We successfully worked out of a well fitted out home office for years. But part of the move to Dublin was about changing our lifestyle. Last week we took possession of our new office and today our new monitors arrived.

Dead addresses tell us things

• laura
• Mar 21, 2019

• Delivery Improvement

There was confirmation this week that the increase in “user unknown” messages from Yahoo is actually Yahoo cleaning out abandoned accounts. At the same time a Yahoo is sending out notifications to folks to log into mail.

Email news today

• laura
• Mar 19, 2019

• Industry

Ironport have rolled out an update to their rule engine which has a bug causing mail problems. According to discussion on the mailop list, the new rule engine is folding the header with a line feed (LF) rather than a carriage return (CRLF). This is breaking things, including DKIM signatures. Ironport is aware of the issue. I expect an updated rollout shortly.

Verizon Media Postmaster Site

• laura
• Mar 13, 2019

• Industry

Marcel brought up in the comments that Verizon Media has a postmaster site. https://postmaster.verizonmedia.com/

AOL postmaster site *poof*

• laura
• Mar 11, 2019

• Industry

We knew this day would come, but somehow it doesn’t make it any easier.

Email verification vendor leaking marketer data

• laura
• Mar 8, 2019

• Industry

I’ve been waiting for this to happen. An email verification vendor has left their database of 800 million email addresses along with detailed individual data. unprotected on the internet. Bob Diachenko reported the discovery yesterday on his blog. Wired also ran an article (An Email Marketing Company Left 809 Million Records Exposed Online) based on his findings.