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New office

We successfully worked out of a well fitted out home office for years. But part of the move to Dublin was about changing our lifestyle. Last week we took possession of our new office and today our new monitors arrived.

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Dead addresses tell us things

There was confirmation this week that the increase in “user unknown” messages from Yahoo is actually Yahoo cleaning out abandoned accounts. At the same time a Yahoo is sending out notifications to folks to log into mail.

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Email news today

Ironport have rolled out an update to their rule engine which has a bug causing mail problems. According to discussion on the mailop list, the new rule engine is folding the header with a line feed (LF) rather than a carriage return (CRLF). This is breaking things, including DKIM signatures. Ironport is aware of the issue. I expect an updated rollout shortly.

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Verizon Media Postmaster Site

Marcel brought up in the comments that Verizon Media has a postmaster site. https://postmaster.verizonmedia.com/

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AOL postmaster site *poof*

We knew this day would come, but somehow it doesn’t make it any easier.

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Email verification vendor leaking marketer data

I’ve been waiting for this to happen. An email verification vendor has left their database of 800 million email addresses along with detailed individual data. unprotected on the internet. Bob Diachenko reported the discovery yesterday on his blog. Wired also ran an article (An Email Marketing Company Left 809 Million Records Exposed Online) based on his findings.

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Audiences, targeting and signups

A few weeks ago we closed on our new house in Dublin. This weekend we’re going to one of those ‘home shows’ where people try and sell you all sorts of things for your home. We know there are some things we want to do with the house so we’re headed out to the convention centre this weekend. Tickets are “free” but they ask for contact information, including an email address.

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SenderID is dead

A question came up on the email geeks slack channel (Join Here) about SenderID. They recently had a customer ask for SenderID authentication.

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Economics of spam

There was a discussion on Slack about the economics of email. It’s probably not a surprise that I have opinions (Who owns the inbox? Ownership of the Inbox). There was a discussion about this that was useful enough I’d share it.

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It’s not marketing, it’s spam

There are times when I hesitate to call what marketers do “spam.” I can use the euphemisms with the best of ’em. “Cold emails” “Targeted Marketing” “B2B marketing.”

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