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Delivery Jobs

There are a couple companies currently looking for delivery specialists.
e-Dialog: Delivery Specialist
Responsys: Delivery Consultant
ThinData: Delivery & ISP Relations Analyst
ThinData: Privacy Analyst
Know anyone else hiring? Leave links in the comments.

Legitimate mail in spamfilters

It can be difficult and frustrating for a sender to understand they whys and wherefores of spam filtering. Clearly the sender is not spamming, so why is their mail getting caught in spam filters?
I have a client that goes through this frustration on rare occasions. They send well crafted, fun, engaging content that their users really want. They have a solid reputation at the ISPs and their inbox stats are always above 98%. Very, very occasionally, though, they will see some filtering difficulties at Postini. It’s sad for all of us because Postini doesn’t tell us enough about what they’re doing to understand what my client is doing to trigger the filters. They get frustrated because they don’t know what’s going wrong; I get frustrated because I can’t really help them, and I’m sure their recipients are frustrated because they don’t get their wanted mail.
Why do a lot of filter vendors not communicate back to listees? Because not all senders are like my clients. Some senders send mail that recipients can take or leave. If the newsletter shows up in their inbox they may read it. If the ad gets in front of their face, they may click through. But, if the mail doesn’t show up, they don’t care. They certainly aren’t going to look for the mail in their bulk folder. Other senders send mail that users really don’t want. It is, flat out, spam.
The thing is, all these senders describe themselves as legitimate email marketers. They harvest addresses, they purchase lists, they send mail to spamtraps, and they still don’t describe themselves as spammers. Some of them have even ended up in court for violating various anti-spam laws and they still claim they’re not spammers.
Senders are competing with spammers for bandwidth and resources at the ISPs, they’re competing for postmaster attention at the ISPs and they’re competing for eyeballs in crowded inboxes.
It’s the sheer volume of spam and the crafty evilness of spammers that drives the constant change and improvement in spamfilters. It’s tough to keep up with the spamfilters because they’re trying to keep up with the spammers. And the spammers are continually looking for new ways to exploit recipients.
It can be a challenge to send relevant, engaging email while dealing with spamfilters and ISPs. But that’s what makes this job so much fun.

Monitoring Email Deliverability

I did an interview with Direct Mag recently about what I recommend mailers do to monitor email deliverability.

You might be a spammer if….

You feel the need to add

PLEASE NOTE THAT THIS IS NOT A SPAM OR AUTOMATED EMAIL, IT’S ONLY A REQUEST FOR A LINK EXCHANGE. YOUR EMAIL ADDRESS HAS NOT BEEN ADDED TO ANY LISTS, AND YOU WILL NOT BE CONTACTED AGAIN.IF YOU’D LIKE TO MAKE SURE WE DON’T CONTACT YOU AGAIN, PLEASE FILL IN THE FOLLOWING FORM: <link>
PLEASE ACCEPT OUR APOLOGIES FOR CONTACTING YOU.
Read More

Link roundup June 18, 2010

Hotmail has released a new version of their software with some changes. Return Path discusses the changes in depth, but there are a couple that senders may find helpful.

Spam lawsuits: new and old

There’s been a bit of court activity related to spam that others have written about and I feel need a mention. I’ve not yet read the papers fully, but hope to get a chance to fully digest them over the weekend.
First is e360 v. Spamhaus. This is the case that actually prompted me to start this blog and my first blog post analyzed the 7th circuit court ruling sending the case back the lower court to determine actual damages. The lower court ruled this week, lowering the judgment to $27,002 against Spamhaus. The judge ruled that there was actual tortuous interference on the part of Spamhaus. In my naive reading of the law, this strikes me as not only an incorrect ruling, but one that ignores previous court decisions affirming that blocklists are protected under Section 230. Venkat seems to agree with me.

The view from a blacklist operator

We run top-level DNS servers for several blacklists including the CBL, the blacklist of infected machines that the SpamHaus XBL is based on. We don’t run the CBL blacklist itself (so we aren’t the right people to contact about a CBL listing) we just run some of the DNS servers – but that means that we do get to see how many different ways people mess up their spam filter configurations.
This is what a valid CBL query looks like:

Basic email delivery using telnet

Whenever we’re working with someone to diagnose some obscure delivery issue one of the things we usually have them try is to “run a transaction by hand”. Being able to do that is a trick that everyone working with email should be able to do. I was drafting a blog post today and wanted to refer to running a transaction by hand and I realized that we hadn’t actually explained it anywhere. So here we are.
When you’re running a transaction by hand you’re doing everything your mailserver would do to deliver an email, but you’re doing it yourself. That means that you get to see all the responses from the mailserver you’re sending the mail to, and also any delays or errors in much more detail than you can usually get from mailserver delivery logs.
I want to send some email to playingwithtelnet@gmail.com. There are two main steps to doing this – first I need to find out which mailserver I need to talk to to send mail to gmail, then I need to actually send the mail.
To find the mailserver I have to look up the MX record for gmail.com. From a unix / linux / mac command prompt you can do that like this (the bits you type are in orange):

A short note

We had a catastrophic failure of our mail server over the weekend. We lost both drives and the server won’t boot past the BIOS stage. Most of the weekend was spent on recovery and restoration, and we expect to have mail restored today. In the meantime, if you need to get a hold of me I’m available on AIM as wttwlaura and can be reached at my gmail account: wttwlaura.
This does mean I have the opportunity *ahem* to re-organized mail and my mail handling work flow. What better time to move to zero inbox than now when I have to rebuild my sieve scripts from scratch?
UPDATE: mail is back and I can be reached at the normal places, including through our contact link.

My ISP might get blacklisted

The last of seven in our occasional series on why ESPs need, or don’t need, lots of IP addresses to send mail properly.