Recent Posts

Now you know…

The key to email marketing, at least if you read blogs and talk to experts who blog about such things, is to segment your lists. But what does segmenting your lists really mean? Ken touches on it in a recent article about engagement and segmenting.
Segmenting your list means, quite simply, knowing your audience. It means tailoring your message to them, in order to extract as much money from them as possible. It means knowing which subscribers you can push with volume and which you will lose if you increase things too far.
In short, it means not treating all your subscribers the same, instead treating them slightly differently based on how they interact with your message.
To some people, this is too difficult. Ken even quoted someone in the industry as saying

TWSD: lie about the source of address

A few months ago I got email from Staff of Norman Rockwell Museum of Vermont, to an addresses scraped off one of my websites. At the bottom it says:

Office cat says

All work and no cat petting makes for a very cranky, and in the way, cat.

GFI/SORBS – should I use them?

Act 1 • Act 2 • Intermezzo • Act 3 • Act 4 • Act 5
Management Summary, Redistributable Documents and Links
In the past week we’ve demonstrated that the SORBS reputation data is riddled with mistakes, poor practices, security holes and operational problems, and that the quality of the end result is really too poor to be useful.
Today I’m looking at how this information should affect your choice of spam filtering technology.

GFI/SORBS – I'm blacklisted, now what?

Act 1 • Act 2 • Intermezzo • Act 3 • Act 4 • Act 5
Management Summary, Redistributable Documents and Links
In the past week we’ve demonstrated that the SORBS reputation data is riddled with mistakes, poor practices, security holes and operational problems, and that the quality of the end result is really too poor to be useful.
What does this mean to you though? There are really two aspects: 1. what to do if you’re blacklisted or blocked by GFI or based on GFI/SORBS data and 2. how this information should affect your choice of spam filtering technology. We’ll be looking at the first point today, and the second tomorrow.

GFI/SORBS considered harmful, part 3

Act 1 • Act 2 • Intermezzo • Act 3 • Act 4 • Act 5
Management Summary, Redistributable Documents and Links
In the last few days we’ve talked about GFI’s lack of responsiveness, the poor quality of their reputation and blacklist data, and the interesting details of their DDoS claims. Today we’re going to look at (some of) the fundamental problems with GFI’s procedures and infrastructure that cause those issues. Some of the subset of issues I’ve chosen highlight are minor, some are major, but they show a pattern of poor decisions.
SSL Certificates
When you use SSL on a web connection it brings you two benefits. The first is that it encrypts the connection between your browser and the webserver, so that it’s very difficult for anyone to watch or tamper with your interaction with that webserver. The second, more important, reason is to make sure that you’re talking to the webserver you think you’re talking to, to avoid man-in-the-middle attacks.
This security relies on you trusting the certification authority that issues the SSL certificate that the website uses. A website providing services to the public should always use an SSL certificate created by one of a small number of reputable certification authorities that are pre-loaded into all webservers as “trusted”. These SSL certificates are something that need to be be purchased, but they’re very inexpensive – less than ten dollars a year.

GFI/SORBS – a DDoS Intermezzo

Act 1 • Act 2 • Intermezzo • Act 3 • Act 4 • Act 5
Management Summary, Redistributable Documents and Links
I’ve been stage-managing for a production of The Nutcracker this week, so musical terminology is on my mind. In opera, the intermezzo is a comedic interlude between acts of an opera series.
This comedic interlude is about the “DDoS” – a distributed denial of service attack. What is a denial of service attack?

GFI/SORBS considered harmful, part 2

Act 1 • Act 2 • Intermezzo • Act 3 • Act 4 • Act 5
Management Summary, Redistributable Documents and Links
Yesterday I talked about GFI responsiveness to queries and delisting requests about SORBS listings. Today I’m going to look at data accuracy.
The two issues are tightly intertwined – a blacklist that isn’t responsive to reports of false positive listings will end up with a lot of stale or inaccurate data, and a blacklist that has many false positives will likely be overwhelmed with complaints and delisting requests, and won’t be able to respond to them – leading to a spiral of dissatisfaction and inaccurate data feeding off each other.

GFI/SORBS considered harmful

Act 1 • Act 2 • Intermezzo • Act 3 • Act 4 • Act 5
Management Summary, Redistributable Documents and Links
A little over a year ago the SORBS blacklist was purchased by GFI Software. I had fairly high hopes that it would improve significantly, start behaving with some level of professionalism and competence and become a useful data source, in much the same way that the SpamCop blacklist turned into an accurate, professionally run source of data after they transitioned from being a volunteer run blacklist to a service of IronPort.
GFI’s statement a year ago was:

Preferences pages

As often as I talk about how badly companies send mail, I think it’s always a good idea to highlight when I find companies doing good things.
Today’s example of a company making me happy is Sur la Table. I’ve been on their mailing list for quite a while and do enjoy the offers and information they send. With the advent of the holiday cooking season, though, they’ve massively increased their volume. 21 emails in September, 25 emails in October and 37 emails in the month of November.