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Don't spam filter your role accounts

A variety of “amazon.com order confirmations” showed up in my inbox this morning. They were quite well done, looking pretty close to real Amazon branding, so quite a few people will click on them. And they funnel people who do click to websites that contain hostile flash apps that’ll compromise their machines (and steal their private data, login and banking credentials then add them to botnets to attack other sites and so on).
Not good. Just the sort of urgent, high-risk issue that ISP abuse desks really want to hear about. I sent email about it to the ISPs involved, including a copy of the original email. One of them went to iWeb, a big (tens of thousands of servers) hosting company.
This was the response:

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Spamming ESPs: the followup

Campaign Monitor contacted me about yesterday’s post. The phrasing I picked out of the spammers AUP matched their AUP quite closely. In fact, if you plug the AUP into Google, Campaign Monitor comes up as one of the first hits.
It was not Campaign Monitor I was talking about. In fact, the ESP I received the mail from is not on the first 8 pages of Google hits for the phrases I posted.
A similar thing happened when I posted about Dell spamming me. Dell has multiple ESPs, and one of their ESPs contacted me directly in case they were the ones Dell was spamming through. It was no surprise to me that they weren’t the ESP involved.
This is what good ESPs do. Good ESPs monitor their reputation and monitor what people are saying about them. Good ESPs notice when people claim they’re being spammed and effectively reach out to the complainers so they can investigate the claim.
Good ESPs don’t just rely on the complaint numbers to take action. They keep an eye out on social networks to see who might be receiving mail they never asked for.

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Spamming ESPs

In my mailbox there is a definite uptick in spam from ESPs advertising their services.
Today’s email was from a company that has the following in their anti-spam policy:

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Put a fork in it

When FB messaging was announced email marketers had a total conniption. There were blog posts written about how FB Messaging was going to kill email as we know it.
Now, slightly more than a year later marketers have declared FB Messaging dead.
Sometimes I think people spend way to much time believing their own press. FB messaging was never designed as a marketing platform. I said as much back in November 2010 when it was announced.

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Political insanity with email

In one of the more boneheaded email related moves I’ve seen from a political group ever the Obama / Biden campaign has announced that people can go to their website, enter in the email address of a Republican friend, pay some money, and the campaign will send an email to your (soon to be ex-) friend on your behalf.

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Email marketing OF THE FUTURE!

ISPs are continually developing tools for their users. Some of the newer tools are automatic filters that help users organize the volumes of mail they’re getting. Gmail released Priority Inbox over a year ago. Hotmail announced new filters as part of Wave 5 back in October.
All of these announcements cause much consternation in the email marketing industry. Just today there was a long discussion on the Only Influencers list about the new Hotmail filtering. There was even some discussion about why the ISPs were doing this.
I think it’s pretty simple why they’re creating new tools: users are asking for them. The core of these new filters is ISPs reacting to consumer demand. They wouldn’t put the energy into development if their users didn’t want it. And many users do and will use priority inbox or the new Hotmail filtering.
Some people are concerned that marketing email will be less effective if mail is not in the inbox.

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The Constitutionality of SOPA

Lawrence Tribe, a professor of constitutional law at Harvard, says SOPA violates the first amendment.

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Court rules blogger is not a journalist

Last week a federal judge ruled a blogger, Crystal Cox, was not a journalist and not subject to first amendment protections. I haven’t been following the case very closely, but was a little concerned about the precedent and the liability for people like me who blog.
Reading some of the articles on the case, though, I’m less worried. This isn’t a blogger making some statements. Instead, Ms. Cox acted more like a stalker and harasser than a reporter. The judge even concluded that had she been granted protection as a journalist it was unlikely she could prevail as there was little factual basis for her statements.
Others have done better summaries of the case and the effect and I encourage everyone to read them.
Seattle Weekly
New York Times
Ars Technica
Forbes

I also discourage folks from applying this ruling to all bloggers. It’s not clear she was doing anything journalistic. I did find it interesting that some of her techniques to ruin the lawyer’s search results were defined as Search Engine Optimization. I’ve long thought SEO was akin to spam: say something often enough in enough places and you start to dominate the conversation. Not because you have anything useful to say, but because no one can get an idea in otherwise.

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Cyber Monday

There seemed to be a surge of email marketing trumpting Cyber Monday Sales in big, glossy lettering in the week before Cyber Monday – so much so that I was bored of the whole thing long before the sales actually started. I wondered whether there actually was a big increase in volume of mail, or whether it was just louder, pushier and more noticeable.
So I went through my inbox and categorized the legitimate email I received, pulling out the consumer adverts from the personal mail, work-related commercial mail and so on, and charted it for the past couple of months, broken down into adverts for books, software, “tech” – consumer electronics / computer equipment / software etc., and everything else.
The vertical grid marks each Monday, including the obvious spike on Cyber Monday, November 28th. The regular cycle of junk mail early in the work week, followed by quiet over the weekend is pretty clear. And sure enough, there’s a significant increase on Cyber Monday and the few days beforehand, dominated by consumer goods, tech and otherwise.
Excluding high traffic discussion lists, the mail I was sent over the period of this chart was:

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SOPA / PIPA

I’ve not mentioned anything about the Stop Online Piracy Act (SOPA) and it’s companion bill the Protect Intellectual Property Act (PIPA) that are currently making their ways through Congress. Both bills put a lot of obligation on the ISPs to stop bad traffic on the Internet. Unfortunately, it seems no one writing the bill asked anyone with technical or operational experience for input. Many of the obligations are going to significantly impact ISP functioning and will probably degrade service for users.
The Messaging Anti-Abuse Working Group sent a letter to congress yesterday (PDF link), outlining the issues with SOPA and PIPA. I found it explained the bills and the flaws much better than many other summaries.

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