Recent Posts

SOPA and PIPA update

There is quite a bit of vocal opposition to the SOPA (Stop Online Piracy Act) making its way through the House of Representatives and PIPA (Protect Intellectual Property Act) making its way through the Senate. The opposition seems to have had an effect. I blogged about the bills late last year.
CNet reported today that the DNS provision was pulled from SOPA. This resolves one, but certainly not the only problem with SOPA. Also today, OpenCongress.org posted a letter from 6 co-sponsors of the Senate bill to Majority Leader Reid asking him to cancel the vote on PIPA.
Congratulations to everyone who worked so hard to make their voice heard by their elected representatives.

Delivery versus marketing

I’ve been thinking lately that sometimes that what works for marketing doesn’t always work for delivery.
For instance in many areas of marketing repetition is key. Repeat a slogan and forge an association between the slogan and the product in the mind of the consumer. More repetition is better. Marketers can even go so far as using the same ad to drive consumer action. Television advertising is a prime example of this. Companies don’t create new content for every advertising slot, they create one or a few ads and then replay them over and over. The advertiser doesn’t even really care if the consumer consciously ignores the ads. The unconscious connection is still being made.
In the world of email delivery, though, having many or most recipients ignore advertising is the kiss of death. Too many unengaged users and filters decide that mail shouldn’t go into the inbox. These don’t even have to be ISP level filters, but Bayesian filters built into desktop mail clients.
Sending repetitive ads over email may be an effective marketing strategy, but may not be an effective delivery strategy.
Am I off base here and missing something? Tell me I’m wrong in the comments.

Content, trigger words and subject lines

There’s been quite a bit of traffic on twitter this afternoon about a recent blog post by Hubspot identifying trigger words senders should avoid in an email subject line. A number of email experts are assuring the world that content doesn’t matter and are arguing on twitter and in the post comments that no one will block an email because those words are in the subject line.
As usually, I think everyone else is a little bit right and a little bit wrong.
The words and phrases posted by Hubspot are pulled out of the Spamassassin rule set. Using those words or exact phrases will cause a spam score to go up, sometimes by a little (0.5 points) and sometimes by a lot (3+ points). Most spamassassin installations consider anything with more than 5 points to be spam so a 3 point score for a subject line may cause mail to be filtered.
The folks who are outraged at the blog post, though, don’t seem to have read the article very closely. Hubspot doesn’t actually say that using trigger words will get mail blocked. What they say is a lot more reasonable than that.

Return Path acquires OtherInbox

This morning Return Path announced they have acquired OtherInbox.
OtherInbox is a service that allows subscribers to create tagged email addresses and organize incoming mail. Acquiring OIB gives Return Path access to recipient behaviour that only the ISPs had previously.
According to the press release, Return Path will be using engagement data from OIB as another factor for Return Path Certification. I think this can only improve the scoring and reflect a more modern measure of wanted mail.
Congratulations to Return Path and OtherInbox.

Back in the USA

We’re back from our overseas adventures. I’m still wrapping my head around getting back to work. We had a great trip and did tons of fun stuff, including carrying torches through the streets of Edinburgh. I took almost 1000 photos which I’m slowly going through and posting on flickr.
I’ll get back to posting about email, but thought I’d share a couple of photos from Edinburgh behind the cut.

On Hiatus

I have my final call of 2011 in 6 minutes, so I decided to take a break from packing and wish everyone joyous and festive holiday, whatever you celebrate. We’re on hiatus through Jan 8th, but will return full of energy, single malt and ideas.
We didn’t get a tree up this year, so I have no photos of our cats playing tree ornament. So I share with you my friend Joanna’s cat, in his Christmas tree.

Don't spam filter your role accounts

A variety of “amazon.com order confirmations” showed up in my inbox this morning. They were quite well done, looking pretty close to real Amazon branding, so quite a few people will click on them. And they funnel people who do click to websites that contain hostile flash apps that’ll compromise their machines (and steal their private data, login and banking credentials then add them to botnets to attack other sites and so on).
Not good. Just the sort of urgent, high-risk issue that ISP abuse desks really want to hear about. I sent email about it to the ISPs involved, including a copy of the original email. One of them went to iWeb, a big (tens of thousands of servers) hosting company.
This was the response:

Spamming ESPs: the followup

Campaign Monitor contacted me about yesterday’s post. The phrasing I picked out of the spammers AUP matched their AUP quite closely. In fact, if you plug the AUP into Google, Campaign Monitor comes up as one of the first hits.
It was not Campaign Monitor I was talking about. In fact, the ESP I received the mail from is not on the first 8 pages of Google hits for the phrases I posted.
A similar thing happened when I posted about Dell spamming me. Dell has multiple ESPs, and one of their ESPs contacted me directly in case they were the ones Dell was spamming through. It was no surprise to me that they weren’t the ESP involved.
This is what good ESPs do. Good ESPs monitor their reputation and monitor what people are saying about them. Good ESPs notice when people claim they’re being spammed and effectively reach out to the complainers so they can investigate the claim.
Good ESPs don’t just rely on the complaint numbers to take action. They keep an eye out on social networks to see who might be receiving mail they never asked for.

Spamming ESPs

In my mailbox there is a definite uptick in spam from ESPs advertising their services.
Today’s email was from a company that has the following in their anti-spam policy:

Put a fork in it

When FB messaging was announced email marketers had a total conniption. There were blog posts written about how FB Messaging was going to kill email as we know it.
Now, slightly more than a year later marketers have declared FB Messaging dead.
Sometimes I think people spend way to much time believing their own press. FB messaging was never designed as a marketing platform. I said as much back in November 2010 when it was announced.