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Leap day email promotions

I’ve been seeing a number of companies send out email marketing special offers for Leap day. My favorite so far:
Celebrating Leap Day with Free Standard Ground Shipping on your $29 purchase

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Back, still catching up

We’re back from MAAWG, but somehow I’ve not managed to catch up with everything from last week enough to have time to get back into the swing of blogging. I do have lots and lots of things to say, just not quite enough hours in the day to get them down on paper.
It was great to meet so many blog readers. I really appreciate each and every one of you that introduced yourselves and told me you read the blog. Not many people comment, so I don’t have a good feel for the number of readers. Hearing from readers was great!
MAAWG itself seemed lower key than it has been in the past, but I really think the organization is getting good work done. I strongly recommend people who haven’t been before to visit. There’s lots of great information about messaging, filtering and abuse prevention. They even have a new name! M3AAWG. (Messaging, Malware and Mobile are the 3 Ms)
 
 
 

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Spam poetry

An actual spam I just received:
Rapturously for laura@myaddress.invalid
But that one word expressed an entreaty, a threat, and above all conction that she would herself regret her words.
Proposal area: Drop in Now
Without equivocation your, Mcpartland Kleutertafel.
 

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So you want to start a company? (part 4)

You’re setting up a company (or a new division or maybe even a new brand) and you’d like to use email to communicate with your customers. In this series of posts I’m going to touch on some of the things you can do today to make email life easier for you in the future. Today’s final post is on DNS hosting and setup.

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So you want to start a company? (part 3)

You’re setting up a company (or a new division or maybe even a new brand) and you’d like to use email to communicate with your customers. In this series of posts I’m going to touch on some of the things you can do today to make email life easier for you in the future. Today, domain registration.

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So you want to start a company? (part 2)

You’re setting up a company (or a new division or maybe even a new brand) and you’d like to use email to communicate with your customers. In this series of posts I’m going to touch on some of the things you can do today to make email life easier for you in the future. Today, choosing a domain name.

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So you want to start a company? (part 1)

You’re setting up a company (or a new division or maybe even a new brand) and you’d like to use email to communicate with your customers. In this series of posts I’m going to touch on some of the things you can do today to make email life easier for you in the future, starting with the naming of companies.

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Only Influencers blog talk radio

I had the privilege to talk with a bunch of experts on the Only Influencers Blog Talk Radio show this morning. The discussion centered around the perceived conflict between Marketing and Delivery.
The conversation was a good one, with a lot of different perspectives aired. I strongly recommend people who are interested in hearing multiple industry experts talking about email marketing and delivery listen to the podcast.
Once I get back from MAAWG I plan to talk a little more about delivery managers as fire fighters and why that is such a good metaphor for delivery.

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Delivery events next week

Next week is MAAWG and I’ll be there talking about delivery, blocking and all sorts of things. If you’re going, be sure to stop by the Choose Your Own Delivery Adventure. It should be lots of fun!
Also next week on Monday I’ll be a guest on the Only Influencers blog talk radio show discussing Delivery versus Marketing.
 

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Before you build a list

I can’t add much more to Steve Denner’s article about building list size.

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