Recent Posts

MAAWG presents the first J.D. Falk award

Last week at MAAWG went much like all MAAWG conferences go: too much to do, too many interesting panels to attend, too many people to connect and work with, a plethora of very interesting keynote speakers and a total lack of sleep. Most of what happens at MAAWG is not public, but some of the events are.
One of the things that I can talk about is the J.D. Falk award. This award was established by MAAWG, Return Path and J.D.’s family to recognize people who work, usually behind the scenes and without fanfare, to enhance the Internet and protect end users. I sat on the award committee and we had a number of nominations for very worthy work. But the nomination that stood out was the one for Tom Grasso. Tom was the driving force behind the creation of the DNS Changer Working group. He was responsible for connecting experts from throughout the Internet industry, including ISPs, anti-virus vendors, and the broader security community to prevent the Internet for going dark for  hundreds of thousands of infected individuals.
I am very proud of the decision the committee made. The bar has been set high for future recipients. Tom did an amazing job convincing lots of players to work together. His involvement definitely made the internet better for everyone, not just those infected by Rove Digital’s malware. What he did is a model for private / public partnerships in the future.
I don’t think I could say it better than the MAAWG press release, so I’ll just end with that.

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Setting up DNS for sending email

Email – and email filtering – makes a lot of use of DNS, and it’s fairly easy to miss something. Here are a few checklists to help:

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Retrying mail to AOL

I’m working on stuff for MAAWG so I’m really not all that up on what’s happening in the world of email recently. A lot of folks are commenting on my AOL post, and I’m hearing that queues are backing up and emptying as AOL makes changes.
One thing people have been asking me is if they should retry mail to the addresses that are bouncing. I say yes, absolutely. Some of the error messages are related to real filters, but there seems to be quite a bit of slop in the filters these days. I think, though, that the recipients do exist and removing the addresses from future mailings is premature.

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Mail problems at AOL

We cannot help endusers troubleshoot AOL connection problems. Please do not call. Please do not write. You need to talk to AOL. We are not AOL. We cannot help you. 

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Canadian anti-spam regulations

Canada passed an anti-spam law in 2010. Implementation of this law (CASL) were initially scheduled to go into effect in 2011. That deadline has passed and it’s not looking good for a 2012 date, either.
Canada’s Radio-television and Telecommunications Commission is the agency responsible for enforcement and rulemaking. This week they published 2 bulletins to help guide companies on how to comply with the law.
Guidelines on the use of toggling as a means of obtaining express consent under Canada’s anti-spam legislation
Guidelines on the interpretation of the Electronic Commerce Protection Regulations (CRTC)
The bulletins themselves offer examples of acceptable and unacceptable ways to acquire consent and process unsubscribes. I encourage everyone that sends mail into Canada to go review them. I’ll be writing about the regulations after I’ve taken some time to digest the recommendations.

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Can I assume consumer and business filtering is the same?

Today’s question comes from Steve B.

I wondered if you know much about hosted email providers such as google apps, Microsoft and yahoo.
I have seen a rise in number of people using them to provide their corporate email service.   I am using the same logic that the rules governing delivery to gmail will effect those using google hosted email for example.  For Microsoft i have  been using Hotmail due to the SmartScreen filters.  Would you agree with that logic?

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Subject lines

There has been a lot of discussion in various places recently about subject line length and how it affects email marketing. There have been multiple studies done on how the subject line affects opens and clicks. (Mailchimp, Alchemy Worx, Mailer Mailer, Adestra). The discussion has even spilled over into Ken Magill’s newsletter today.
I’ve had a couple people ask me my opinion on subject line over the years. My general response is that subject line length is not directly measured by spamfilters and so don’t fret about the length. It is true that consistently crafting poor subject lines can indirectly cause delivery problems. Send mail few people open and that will hurt your reputation over time.
I think Ken really said it best, though.

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Want to learn about Networking and the Internet?

You can trust the “experts” that populate Facebook.

Or you can take An Introduction to Computer Networks from Stanford University.

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DMARC Interoperability

Facebook hosted a DMARC interoperability event earlier this week. In terms of protocol development, interoperability events are a sign that the protocol is ready for more widespread use.

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Handling replies to bulk mail

This week’s Wednesday question comes from Ryan W.

I’ve been noticing a few e-mail accounts who reply to our e-mail sends with spammy type replies such as, “hey this is intense…..(link)” what do you think should we be removing those e-mails from our mailing?

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