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Delivery is about helping you succeed

I was talking with another delivery person today who’s dealing with a customer struggling with some issues. As most of these discussions go, we get to the part where we have to tell the customer that what they’re doing looks problematic from the outside. And then the customer gets all upset and angry and starts complaining to account reps or managers or executives.
The challenge of delivery is working with clients who don’t want to hear they have to change what they’re doing. Some senders deflect better than a 3 year old caught with her hand in the cookie jar.
I think all of us in the delivery space, or at least most of us, want our customers and clients to succeed in their email goals. We want you to have a great mailing program. But when your delivery is having problems, getting to a great mailing program means doing something differently.
These changes can be hard, both in terms of thinking differently about email and how it works and about business models. Some business models make it extremely difficult to use emails. We understand that. We don’t make the rules, we just explain them.
We want your mail to work.

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ICANN goes after Dynamic Dolphin

ICANN sent a letter to domain registrar Dynamic Dolphin notifying them of their non-compliance with the ICANN Registrar Agreement.
HT: Neil Schwartzman
(Today appears to be retro-blogging day. First I blog about s.1618 then I blog about Scott Richter.)

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TWSD: Pretend they're following the law, when they're not

This message is sent in compliance with the new email bill section 301. Under Bill S.1618 TITLE III passed by the 105th US Congress, this message cannot be considered SPAM as long as we include the way to be removed, Paragraph (a)(c) of S.1618, further transmissions to you by the sender of this email may be stopped at no cost to you by sending a response of “REMOVE” in the subject line of the email, we really will remove you immediately.

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When did you check your security last?

A few years ago security and breach protection was all the topic of the day in the email space. There were some high profile break ins at ESPs and data companies and everyone was looking at their security. Companies were vocal and public about their security enhancements. Many in the email industry even used the term “advanced persistent threats.”
Security seems to have taken a back seat to Yahoo releasing user names, and Gmail introducing tabs in the inbox and all the myriad of tiny details that we feel we have some control over.
But security still should be at the forefront of our minds. Just today Adobe announced a major compromise resulting in both a customer information leak and a source code theft.
It serves as a reminder to all of us that security threats are ongoing and we cannot become complacent.

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Losing friends and influencing people

I download a lot of ESP white papers. Not because I’m looking for an ESP, but because I think it’s important to know what’s happening in the industry and what topics people think are important. I understand fully that white papers are a lead generation tool and I can expect followup from sales people at the places I download papers from. This is all well and good.
Generally the emails I get are polite, introduce the company to me, and ask if I have any questions or would like to talk. I tend to respond that I’m not looking for an ESP, and that I appreciate their contact. If I’ve blogged about said white paper, I will mention that and give a link to the post. I don’t want to waste a sales person’s time when said person can be working with potential customers.
Overall, these interactions have been pleasant and cordial. That makes the unpleasant few stand out even more.
There’s one memorable case where the first email from the sales rep had the subject line, “Meeting Time Tomorrow at 10am.” Wait. What? As I was checking email from bed before getting up, that subject line had me dashing out of bed to figure out what I had forgotten and work out how badly my schedule was messed up. Thankfully, my schedule wasn’t messed up, this was just an aggressive sales person optimistically claiming we had a meeting set. The email assured me that said sales person would continue to follow up with me until “we were able to connect.”
There is a place for aggressive selling techniques. This is the kind of sales drive that will work in certain situations. But I’m not sure it’s the appropriate opening when nothing is known about the target. In this case it certainly wasn’t a good opening. A number of companies ask me for ESP recommendations, and I tend to recommend those I know. I don’t think I’ll be recommending the above ESP to any customer. Their sales process was just that off putting.
Not quite the result Mr. Over Eager Sales Person expected.

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This month in email: September 2013

Looking back through the month of September there were a couple things talked about on the blog.

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Google wiretapping case, what the judge ruled

Yesterday I reported that the judge had ruled on Google’s motion to dismiss. Today I’ll take a little bit deeper look at the case and the interesting things that were in denial of the motion to dismiss.
Google is being sued for violations of federal wiretapping laws, the California invasion of privacy act (CIPA) and wiretapping laws in Florida, Pennsylvania and Maryland. This lawsuit is awaiting class certification for the following groups.

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Judge sides with plaintiff, refuses to dismiss wiretapping suit against Google

Judge Koh published her ruling on Google’s motion to dismiss today.
It’s a 43 page ruling, which I’m still digesting. But the short answer is that Google’s motion was denied almost in total. Google’s motion was granted for two of the claims: that email is confidential as defined by the California Invasion of Privacy Act (CIPA, section 632) and dismissal of a claim under Pennsylvania law.

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Yahoo trying to cope with misdirected email

Techcrunch says Yahoo is announcing a new “this is not me” button for email sent to recovered addresses.

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Recycled Yahoo addresses and PII leaks

Infoweek interviewed a number of people who acquired new Yahoo addresses during Yahoo’s address recycling and reuse process. It seems that at least for some small percentage of former Yahoo users, there is a major risk of information going to the wrong people.

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