Recent Posts

Upcoming events

• laura
• Industry

Mailcon Webinar: June 25th, 10am pacific

I will be joining my Women of Email co-founders at a webinar hosted by Mailcon on Thursday June 25.

Terminology

• laura
• Best practices

There is a lot more to say here, and I’m working on a longer post to really talk about the underlying racism in tech and how we as an industry have failed.

Let’s Talk: Bounce handling

• laura
• Industry

Next Let’s Talk session is June 17 with the topic of bounce handling. As always: 5pm Dublin, noon Eastern, 9am Pacific. Send an email to laura-ddiscuss@ the obvious.

Let’s Talk: Engagement

• laura
• Industry

I’m working on a more formal schedule for the Let’s Talk events and hope to have that out over the next few days. Meanwhile, we’re moving ahead with the next talk: Engagement!

Let’s Talk: FBLs

• laura
• Industry

Next Delivery Discussion Wednesday, May 20. We’ll be talking FBLs.

I’ve been reviewing the recording of last week’s call. A few folks have reached out and asked that their comments not be shared, so I am working out next steps. The good news is that the recording worked well and I’m learning new skills.

Spamtraps resources

• laura
• Industry

We had a well attended call yesterday, almost 40 people showed up. I did get a recording but need to work out some editing before sharing it. What did you do during the pandemic? I learned lots of new things and spent way to much time relearning all the virology and immunology I forgot after leaving the lab…

Let’s Discuss: Spamtraps

• laura
• Industry

Our next Delivery Discussion is May 6 at 5pm Irish time, noon eastern and 9am pacific. We’ll be talking about spamtraps. Drop me an email at laura-ddiscuss@ the obvious domain to get an invite.

What’s missing in MarTech?

• laura
• Uncategorized

A few weeks ago, Kickbox asked me, and a bunch of other folks who know their stuff, what was missing in MarTech. Yesterday they published what we thought. Check out their blog post and see what folks had to say.

Deliverability is nuanced

• laura
• Industry

The deliverability discussion calls are going well and I’m going continue to host them on a biweekly basis. Next call will be May 6th, 5pm Ireland time, noon Eastern and 9am Pacific time. Still doing invites manually, so drop me an email at laura-ddiscuss@ the obvious domain.

Deliverability Discussion #3

• laura
• Uncategorized

Next deliverability discussion will be Wednesday April 22 at 5pm Ireland, Noon eastern, 9am pacific. As always, drop me a mail at laura-ddiscuss@ the obvious domain.