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December 2014: The month in email

2014 has been a busy and exciting year at Word to the Wise (look for more on that in a year-end wrap-up post next week!) and this month was particularly thrilling for us as we officially doubled our size with the addition of Josh and Meri on our client services team.
If you’re a regular reader of our blog, you’ve probably spotted Josh’s byline on a few posts: Google’s Inbox Team answers questions on Reddit, which looks at what this new email client portends for both consumers and email marketers, and M3AAWG Recommends TLS, which reviews M3AAWG’s recommendation that mailbox providers phase out SSL encryption in favor of TLS. Look for more smart insights from Josh in 2015.
Steve contributed a post on the proper syntax for displaying a friendly email address, and a very helpful guide for generating useful test data that doesn’t compromise personally identifiable information from your actual customer data. He also detailed the brief DBL false positive from Spamhaus’ new “Abused-Legit” sub-zone and best practices for handling unrecognized responses.
I wrote about some of the subtleties inherent in how brands decide to “converse” with customers in email and other channels. We’ll just keep saying it: companies need to respect the inbox as personal space. I want to thank both Steve and Josh for picking up my slack on blogging. 7+ years is a long time to try and say new things on the blog and I needed a bit of a break.

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New Year's Resolutions

“Figure out what email is.”

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Top Commented Blog Posts on WttW in 2014

Here are the top 6 most commented on blog topics our Industry News & Analysis blog.

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Merry Christmas


A retro merry christmas from everyone at Word to the Wise!

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M3AAWG Recommends TLS

SSL or Secure Sockets Layer is protocol designed to provide a secure way of transmitting information between computer systems. Originally created by Netscape and released publicly as SSLv2 in 1995 and updated to SSLv3 in 1996. TLS or Transport Layer Security was created in 1999 as a replacement for SSLv3. TLS and SSL are most commonly used to create a secure (encrypted) connection between your web browser and websites so that you can transmit sensitive information like login credentials, passwords, and credit card numbers.
M3AAWG published a initial recommendation that urges the disabling of all versions of SSL. It has been a rough year for encryption security, first with Heartbleed vulnerability with the OpenSSL library, and again with POODLE which stands for “Padding Oracle on Downgraded Legacy Encryption” that was discovered by Google security researchers in October of 2014. On December 8, 2014 it was reported that TLS implementations are also vulnerable to POODLE attack, however unlike SSLv3, TLS can be patched where as SSL 3.0 has a fundamental issue with the protocol.

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Barracuda Email Security Service disruption

Starting around 10:15 2:45 EDT this morning, the Barracuda Email Security Service is having a issues processing email for customers.
More information on Twitter and reddit

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Brief DBL false positive

Google's Inbox Team answers questions on Reddit

The team behind Google’s new Inbox app did an “Ask us Anything” Q&A with reddit on December 3rd. The team consisted of a Product Manager, Designer, and Software Engineer and for two hours the team answered all sorts of questions.
Most of the questions were about new features or supporting additional email providers and it showed just how new this app is, it’s not quite ready to be your primary email client as Inbox only supports personal Gmail accounts. The Inbox team mentions they are working on supporting additional mail providers but does not give a timeline of when that would be available.
For email marketers, Google Inbox shares the same HTML sanitizer and media queries that Gmail does and when asked about email filtering it was mentioned that the direct marketing community would benefit by having a place for their emails within the Promos tab. They describe the Promo tab as

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Our new team members

This has been a busy year here at Word to the Wise. We started out launching our new website in Q1 and have been busily growing our client base. In order to meet the increased demand for our expertise, we’ve brought in new team members.
Meri has been working with us for a few months, helping me with client research and generally keeping my schedule under control. She was previously in ops at some large ISPs.
Josh started last week; he comes to us with a strong technical background and experience building teams. He was previously at Mansell Group (now Whatcounts). Josh will be working on client projects and helping us build out our team. Josh will also be contributing to the blog, look for his first post later this week.
We’re so excited to have both Meri and Josh at WttW. This is a big, exciting step forward in our company and we’re so glad they’ve decided to join us.

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Delays at Comcast

I’m seeing a significant amount of chatter on various lists that queues to Comcast are backing up right now. Looks to be something on their end.
Error messages are 421 “Try again later.” I’ll see if I can find someone at Comcast to give me some info.

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