Tomorrow Laura will be giving a webinar as part of the MarketingProfs Summer series. She’ll be speaking specifically about Rising to the Challenge of B2B Deliverability. This talk discusses the fundamental differences between business and consumer mailboxes and how we can’t just apply consumer mailbox deliverability advice to a business environment.
I field a lot of delivery questions on various online fora. Often people try and anonymise what they’re asking about by abstracting out the question. The problem is that there are very few answers we can give in the abstract.
Read MoreSix years ago today I wrote here “Spam isn’t going away“, talking about systemic problems at Google, Cloudflare and Amazon and in India.
Read MoreThere are times when I hesitate to call what marketers do “spam.” I can use the euphemisms with the best of ’em. “Cold emails” “Targeted Marketing” “B2B marketing.”
Read More