Tomorrow Laura will be giving a webinar as part of the MarketingProfs Summer series. She’ll be speaking specifically about Rising to the Challenge of B2B Deliverability. This talk discusses the fundamental differences between business and consumer mailboxes and how we can’t just apply consumer mailbox deliverability advice to a business environment.
This morning I got an email to a tagged address. The tag matched the company so it’s very likely I did actually sign up. Digging back through my mailbox, I see one previous email to that account – back in 2008.
Read MoreSix years ago today I wrote here “Spam isn’t going away“, talking about systemic problems at Google, Cloudflare and Amazon and in India.
Read MoreOne of the toughest deliverability problems to deal with is when mail is blocked or going to spam because the filters are working as intended. Often the underlying issue is a lack of permission.
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