Tomorrow Laura will be giving a webinar as part of the MarketingProfs Summer series. She’ll be speaking specifically about Rising to the Challenge of B2B Deliverability. This talk discusses the fundamental differences between business and consumer mailboxes and how we can’t just apply consumer mailbox deliverability advice to a business environment.
I field a lot of delivery questions on various online fora. Often people try and anonymise what they’re asking about by abstracting out the question. The problem is that there are very few answers we can give in the abstract.
Read MoreThere are times when I hesitate to call what marketers do “spam.” I can use the euphemisms with the best of ’em. “Cold emails” “Targeted Marketing” “B2B marketing.”
Read MoreThis morning I got an email to a tagged address. The tag matched the company so it’s very likely I did actually sign up. Digging back through my mailbox, I see one previous email to that account – back in 2008.
Read More