I was avoiding commenting on the email open tracking bad take that seems to be going viral round the more gullible corners of LinkedIn.
I avoided it for long enough that other folks wrote articles saying pretty much what I’d say. Yay!
You should read what Al has to say over at SpamResource.
Recently had the pleasure of sitting down with Jillian Bowen and talking about deliverability for her podcast.
Read MoreReally. Single words in the subject line don’t hurt your delivery, despite many, many, many blog posts out there saying they do. Filters just don’t work that way. They maybe, sorta, kinda used to, but we’ve gotten way past that now.
In fact, I can prove it. Recently I received an email from Blizzard. The subject line:
Laura — Last Chance to Claim Your FREE Copy of Warlords of Draenor — Including Level 90 Boost! Offer Expires Monday! Last Chance to Claim Your FREE Copy of Warlords of Draenor — Including Level 90 Boost! Offer Ends Monday!
We have an email with
I always want to say “Emails, and Opens, and Clicks… Oh My!” when I’m talking about them.
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