I was avoiding commenting on the email open tracking bad take that seems to be going viral round the more gullible corners of LinkedIn.
I avoided it for long enough that other folks wrote articles saying pretty much what I’d say. Yay!
You should read what Al has to say over at SpamResource.
It seems silly to have to say this, but connecting on social media is not permission to add an address to your newsletter or mailing list or prospecting list or spam list. Back in 2016, I wrote:
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I always want to say “Emails, and Opens, and Clicks… Oh My!” when I’m talking about them.
Read MoreA few months ago a colleague sent me, and every other person on his overly large LinkedIn list, an email looking for some help hiring. It starts off with “Greetings LinkedI Connections” and ends with… an unsubscribe link.
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