No, Gmail did not just break all open tracking

I was avoiding commenting on the email open tracking bad take that seems to be going viral round the more gullible corners of LinkedIn.

I avoided it for long enough that other folks wrote articles saying pretty much what I’d say. Yay!

You should read what Al has to say over at SpamResource.

Related Posts

Stop obsessing about open rates

In 2020:

  • 250OK says open rates were much lower than ESPs report.
  • The Only Influencers list hosts a discussion about the value and use of open rates.
  • A potential client contacts me asking if I can get their open rates to a certain percentage.
  • A client shows me evidence of 100% inboxing but wants to improve their open rate.
  • An industry group runs sessions at multiple meetings discussing how inaccurate open rates are.

The industry needs to stop obsessing over open rates.

Read More

Deliverability mythbusting

Recently had the pleasure of sitting down with Jillian Bowen and talking about deliverability for her podcast.

Read More

Phishing and authentication

This morning I got a rather suspicious message from a colleague on LinkedIn.

Read More