I was avoiding commenting on the email open tracking bad take that seems to be going viral round the more gullible corners of LinkedIn.
I avoided it for long enough that other folks wrote articles saying pretty much what I’d say. Yay!
You should read what Al has to say over at SpamResource.
It seems silly to have to say this, but connecting on social media is not permission to add an address to your newsletter or mailing list or prospecting list or spam list. Back in 2016, I wrote:
Read MoreRecently had the pleasure of sitting down with Jillian Bowen and talking about deliverability for her podcast.
Read MoreThis morning I got an email to a tagged address. The tag matched the company so it’s very likely I did actually sign up. Digging back through my mailbox, I see one previous email to that account – back in 2008.
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