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If you’re an ESP with small customers you may have looked at the recent Google / Yahoo requirements around DMARC-style alignment for authentication and panicked a bit.

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Unresolvable RFC.5321 domain at Yahoo

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451 Message temporarily deferred due to unresolvable RFC.5321 from domain; see https://postmaster.yahooinc.com/error-codes

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Gmail Program for Election Mail

A few months ago, Google made a splash in the political press and the email marketing space when they asked the FEC the following question:

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