Since I wrote about it last month the requirements for bulk senders to Yahoo and Google have changed a little.
The big change is that bulk senders need to authenticate with both SPF and DKIM, rather than SPF or DKIM. Only one of those has to align with the 822 From: header.
A few months ago, Google made a splash in the political press and the email marketing space when they asked the FEC the following question:
Read MoreYahoo announced today that they are releasing the Yahoo! Mail Anti-Phishing Platform (YMAP) that will help protect their users from phishing. They have a similar project in place for eBay and PayPal mail, but this will extend to a broader range of companies.
Read MoreIf you’re an ESP with small customers you may have looked at the recent Google / Yahoo requirements around DMARC-style alignment for authentication and panicked a bit.
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