#ltdelivery: Maintaining reputation

Details matter

• laura
• Oct 14, 2019

• Industry

I field a lot of delivery questions on various online fora. Often people try and anonymise what they’re asking about by abstracting out the question. The problem is that there are very few answers we can give in the abstract.

Let’s Talk: Engagement

• laura
• May 26, 2020

• Industry

I’m working on a more formal schedule for the Let’s Talk events and hope to have that out over the next few days. Meanwhile, we’re moving ahead with the next talk: Engagement!

Stop obsessing about open rates

• laura
• Feb 12, 2020

• Best Practices

In 2020:

• 250OK says open rates were much lower than ESPs report.
• The Only Influencers list hosts a discussion about the value and use of open rates.
• A potential client contacts me asking if I can get their open rates to a certain percentage.
• A client shows me evidence of 100% inboxing but wants to improve their open rate.
• An industry group runs sessions at multiple meetings discussing how inaccurate open rates are.

The industry needs to stop obsessing over open rates.