Related Posts

Let’s do it again

Given the success of our initial call, let’s try it again. This time Friday April 10, 5pm Ireland time, 12 noon Eastern and 9am Pacific. Same as before, send me an email to laura-ddiscuss@ the obvious domain and I’ll send you an invite. I’m trying to move the days around to catch folks who couldn’t make Wednesday.

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Let’s Talk: Engagement

I’m working on a more formal schedule for the Let’s Talk events and hope to have that out over the next few days. Meanwhile, we’re moving ahead with the next talk: Engagement!

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Stop obsessing about open rates

In 2020:

  • 250OK says open rates were much lower than ESPs report.
  • The Only Influencers list hosts a discussion about the value and use of open rates.
  • A potential client contacts me asking if I can get their open rates to a certain percentage.
  • A client shows me evidence of 100% inboxing but wants to improve their open rate.
  • An industry group runs sessions at multiple meetings discussing how inaccurate open rates are.

The industry needs to stop obsessing over open rates.

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