Discussion Session

More than 30 people joined our delivery discussion from last Wednesday evening (Irish time). Thanks to all who joined and participated.

I had a number of different topic suggestions, but the thing on everyone’s mind was the current pandemic and how much email many of our customers, clients, and companies are sending. We had what I think was a productive discussion sharing information and experiences. Some highlights

  • One ESP has seen a significant uptick in volume that has stayed high over the course of multiple weeks.
  • Another ESP has seen a slight uptick in volume but that too has remained consistent.
  • There’s no clear consensus on deliverability effects. Given the changes in volume and changes in audience it’s difficult for folks to identify if delivery problems are due to the changes or to the ISPs filtering changes.

Overall, I think this was a successful experiment. There were some technical kinks, but I think I’ll be hosting calls in the future. I’ll be announcing the next one in a few days.

(And, well, it seems I wrote this and then failed to actually hit “publish” because that’s just how distracted I am right now.)

Deliverability discussion
Misinformation on filters

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