Deliverability mythbusting
Recently had the pleasure of sitting down with Jillian Bowen and talking about deliverability for her podcast.
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ESPC meeting
- laura
- May 11, 2017
Yesterday I had the pleasure of attending my first ESPC semi-annual meeting. I was scheduled to talk on a panel about list hygiene with a couple vendors. Because some folks didn’t make it, I also sat on the panel talking about blocklists.
It was a fun day. I got to meet and talk with some colleagues I haven’t seen in an age. And I met some new faces and had interesting interactions.
One bonus from the day is I really got the chance to talk with some of the list hygiene vendors that were on the panel with me. Afterwards, we spent a good hour just discussing the space and the players in it. I learned a lot from that conversation. Previously, I’d kept the list hygiene vendors at arms length. My experiences with them and with their products weren’t very positive. My experience has primarily been with clients who have used these services and not gotten what they thought they were paying for. I have also seen some internet-abusive behavior from a few. Many years ago a few of the companies approached me for deliverability advice as they were running into consistent blocking.
All of these things led me to the conclusion that it was a part of the email space I didn’t want much to do with.
Yesterday, though, I learned that there were vendors in the space that focused very much on being a net benefit to the overall network. Both Webbula and Kickbox, who were on the panel with me, have policies and processes designed to make it unattractive for spammers to sign up for their services. We did agree there were problems with some of the vendors in the space, but I realized that some is not all.
It was a good meeting, I’m glad I went.
Truths and Myths about email deliverability
- laura
- Nov 2, 2015
Ken Magill will be interviewing me on the Truths and Myths of Email Deliverability, November 12 at the 2015 All About eMail Virtual Conference & Expo. Ken has a bunch of questions he wants to ask me, but he’s also expecting to take a lot of questions from the audience as well.
Speaking of myths, there has been discussion lately about recycled spamtraps. Apparently, there are people who believe (believed?) that every ISP uses recycled spamtraps. When Hotmail and Gmail said recently they didn’t use recycled traps people got very upset that they believed something that was not true.
It’s a mess. There is so much about email that is like a version of telephone. One person says “hotmail uses recycled spamtraps” someone else repeats “big ISPs use recycled spamtraps” then then third person says “all ISPs use recycled spamtraps.” People try and correct this type of misinformation all the time but sometimes it’s hard to clarify.
So show up to our session and let Ken lob questions at me, lob some of your own and we can see what myths we can clear up.
Happy New Year
- laura
- Jan 6, 2020
Well, it’s 2020. The start of a new year and a new decade, or not depending on what number theory you use to count decades. Personally, I think we, as pattern loving humans, just happen to love numbers that end with 0 and we’re going to consider it special whether or not it’s the actual end or start of a decade.
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