Using Reply-To:

Yesterday I learned that some ESPs don’t support the reply to: address. I asked around to discover which ESPs did. Here’s what I learned.

ESPs that support reply-to:

ActiveCampaign
AmazonSES
ConstantContact
Campaign Monitor
Cordial
Delivra
DoList
Eloqua
Emma
Epsilon
GetResponse
HubSpot
iContact
Listrak
Mailkit
MailUp
Marketo
N6
Pardotword
Responsys
Sailthru
SFMC
Sharpspring
Twilio / SendGrid
Zeta Global

Thanks to all the colleagues who answered my question.

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One of the most common problems we see is a SPF record that has accumulated include: files from previous providers. There are a couple reasons for this. One is the fact that SPF is set up while still at the old provider in anticipation of moving to the new provider. Once the move is made no one goes back to clean up the SPF record and remove the old entries. The other reason is that a lot of tech folks don’t like to delete things. Deleting things can lead to problems, and there’s no harm in a little extra in the SPF record. Except, eventually, there are so many include files that the lookup fails.
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Here’s a simple example:
 
anatomyfrom
 
There are two interesting parts.
The first is what’s technically called the display-name, but more commonly known as the “friendly from” in the bulk email industry. It has no meaning within the email protocol, it’s just text that’s displayed to the recipient to describe who an email was sent by. Because it’s just text, you can put anything you like in there, but it’s usually either the name of the person who wrote the mail or the name of the company or brand that sent it.
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RFC 5322 says “The From: field specifies the author of the message, that is, the mailbox of the person or system responsible for the writing of the message.” and “In all cases, the From: field SHOULD NOT contain any mailbox that does not belong to the author of the message”. It’s the email address of the author of the message.
(In some cases the email may have been written by the author, but then sent on their behalf by someone else. RFC 5322 says that in that situation the email address in the From field is still the author of the message. The person who sent the message gets their own field, “Sender:”).
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