Happy New Year

Well, it’s 2020. The start of a new year and a new decade, or not depending on what number theory you use to count decades. Personally, I think we, as pattern loving humans, just happen to love numbers that end with 0 and we’re going to consider it special whether or not it’s the actual end or start of a decade.

This is the point in time where many blogs are doing year end (or, in this case decade-end) reviews. I have to admit, for me 2019 was a blur. We’re still not quite settled here in Dublin and it just doesn’t feel like a time for any kind of review or look back. Instead, we’re looking forward to what’s coming in 2020.

The move has provided us with opportunity to really consider what products and services we’re offering. Which are the ones meeting the needs of marketers and which are the ones that are tired and old. What new things can we provide to give marketers more insight and information into getting the mail to the inbox? We have some exciting things coming up in 2020 and are working hard to get them ready for prime time.

One of the big things is editing and updating our ISP information pages. Most of what is there was written early in the decade, and desperately needs to be updated. I’ve been working on that and will be updating pages throughout the beginning of the year.

I also hope to be traveling and speaking more this year. For the first time in more than a decade I did no business travel in 2019. I’m ready to get out again. Have a conference where you want a deliverability or email filter talk? Hit me up.

There are other plans in the works, too. We’re excited for 2020, and we hope you are too.

cygnets by the side of the Grand Canal in Dublin

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Email Evolution Conference. March 30 – April 1. New Orleans, LA. I’ll be participating on the “All You Ever Wanted to Know about Deliverability (But Were Afraid to Ask)” panel Friday Morning. The other panelists are Chris Arrendale, Alyssa Nahatis and Matthew Vernhout. This panel should be quite a bit of fun, as we all know each other and have collaborated in the past. I’m looking forward to it. Come prepared with questions!
Salesforce Connections. May 10 – 12. Atlanta, GA. Another panel on deliverability, this time with Mickey Chandler from SFMC and Melinda Plemel from ReturnPath. We’ll each bet giving our 3 best tips to improve deliverability and then be taking questions from the audience. We have all been around a long time, in fact Mickey used to work for me at MAPS back in 2000. We’re all ready to answer those questions you’ve always had but never known who to ask.
Email Innovations Summit. May 17 – 19. Las Vegas, NV.  Not a panel! I’ll be speaking about the technical things happening around email that will affect sending, marketing and deliverability. If you ever wanted to know how to talk to the technical folks this is the session to come to. I’ll be explaining some of the terminology and teaching attendees what they need to care about and what they just need to know exists. Register with my code (SPKATK) and save 15%.

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