Barracuda update

The Barracuda twitter account has been very helpful and responsive to the issue. A few hours ago they tweeted that the problem should have been fixed.

Reports are that listings are resolving and things are getting back to normal. Folks are getting responses to emails to the address provided by Barracuda.

250OK confirms that they’ve seen more than 50% of the Barracuda listings drop off:

https://250ok.com/email-deliverability/barracuda-lists-18000-more-ips-than-the-daily-average-over-one-week/

Related Posts

End of an era

A few weeks ago, Return Path announced they were being purchased by Validity, who also own BrightVerify. Last week, they had a round of layoffs. According to sources inside the industry, Validity is closing the New York headquarters and Indianapolis offices and layoffs involved more than 170 staff members.

Read More

Barracuda problems

Folks were posting earlier today noticing problems delivering to Barracuda hosted services. The good news is Barracuda has been updating their status page. As of now, the status page says things are improving.

Read More

Email filters and small sends

Have you heard about the Baader-Meinhoff effect?

The Baader-Meinhof effect, also known as frequency illusion, is the illusion in which a word, a name, or other thing that has recently come to one’s attention suddenly seems to appear with improbable frequency shortly afterwards (not to be confused with the recency illusion or selection bias). Baader–Meinhof effect at Wikipedia

There has to be an corollary for email. For instance, over the last week or so I’ve gotten an influx of questions about how to fix delivery for one to one email. Some have been from clients “Oh, while we’re at it… this happened.” Others have been from groups I’m associated with “I sent this message and it ended up in spam.”

Read More