We successfully worked out of a well fitted out home office for years. But part of the move to Dublin was about changing our lifestyle. Last week we took possession of our new office and today our new monitors arrived.
Eventually we’ll move into our new house and install our other set of monitors, currently still in storage at the docks. It’s nice to see real progress, though. The office is definitely progress.
A quick post to say that posting will be light the next few weeks. I’m off later this week to visit Dublin. After I get back from that I’m headed to Chicago to speak at ACTIVATE hosted by Active Campaign. If you register by tomorrow you can use the code ACTIVATE and get in for $200. It’s looking like a good conference.
I’ll be speaking about deliverability, specifically how email filtering is all sorts of changing. My focus is on how the common “deliverability” techniques aren’t as effective in the new filtering environment. I’ll also be talking about further changes I see coming and how to address them.
After Chicago I’m onsite at a client’s for 2 days in Florida.
Basically, my June is booked. Both Steve and I will be blogging as we get inspired or have something to say. Overall, though, I’m giving myself time off from blogging through the end of the month.
I’ve been blogging regularly for over a decade now, and for much of that time I’ve posted 5 days a week. For a lot of reasons I’m finding that schedule harder and harder to keep up with. Part of it is that this spring I took on more, and bigger, clients than I have in the past. This means a larger portion of my time is scheduled and committed than in the past. I also find myself wanting to write about bigger, more complex issues; stuff that takes longer than the 45 minutes – 2 hours I regularly spend on blog posts.
The last few months, I’ve been considering what to do about blogging. I could simply cut back the amount I write here. Except that regularly blogging forces me to think about what’s going on in the broader industry, and that’s important to me and I think makes me a better consultant. I could write a few short posts a week, and a bigger meatier post once or twice a month, but I’ve been me long enough to know that’s not the best solution. I could just keep going as I have been most of this year and just post when I have something to say and not worry about frequency.
I still don’t have the answer. Of course, there’s not a right answer, there’s just a move forward and do what works. I have a lot of travel coming up next month (including speaking at Activate: The ActiveCampaign Conference) so things might get wonky for a while. But, I’m not planning on giving up blogging.
One of the consequences of my time constraints is that I have handed comment moderation off to other folks. Comments might sit for longer than they used to before approval. They’re being processed, just a little more slowly than they have in the past. I don’t think it’s a big deal, it’s not like there’s a significant horde of commenters here. When I was moderating comments basically anything that contributed to the discussion and didn’t come from a forged email address was approved. The current policy is similar.
I am around on the email geeks slack channel, and am often talking about stuff on the deliverability channel.
Thus ends the housekeeping.
