Can I get access to Google Postmaster tools if I’m using an ESP?

The answer is almost certainly yes, but there are definitely cases where it the answer is no.

If you’re using your own domains for the return path and/or the d= value then you can set up postmaster tools for those domains. If you’re using a domain managed by the ESP, or a subdomain where the ESP manages the DNS, you may need your ESP to publish the correct key in DNS to authenticate the domain to Google.

If you, and you alone, are using a custom return path and/or d= value (even if it’s you.espdomain.example) then ask your ESP to authenticate the domain or grant you access. It’s not a big deal, just tell them what email address you’re using and have them authorize it.

If you’re using a shared return path and/or d= value you likely can’t have access for privacy reasons. No ESP wants customers to see other customers’ data.

ESPs should not prevent access even in the case where they control the domain if they are assigning subdomains per customer. Every customer with dedicated domains, even if those domains are owned or managed by the

I actually have access to GPT for many of my clients – I just add the domain to my dashboard and tell them to authorize access for my gmail address. Even better, when the contract is over they can remove my authorization and their new data is still private.

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All to often we think of filters as a linear scale. There’s blocking on one end, and there’s an inbox on the other. Every email falls somewhere on that line.
Makes sense, right? Bad mail is blocked, good mail goes to the inbox. The bulk folder exists for mail that’s not bad enough to block, but isn’t good enough to go to the inbox.
Once we get to that model, we can think of filters as just different tolerances for what is bad and good. Using the same model, we can see aggressive filters block more mail and send more mail to bulk, while letting less into the inbox. There are also permissive filters that block very little mail and send most mail to the inbox.
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Tell us about how you use Gmail Postmaster Tools

One of the things I hear frequently is that folks really want access to Google Postmaster Tools through an API. I’ve also heard some suggestions that we should start a petition. I thought a better idea was to put together a survey showing how people are using GPT and how high the demand is for an API.
They’re a data company, let’s give them data.

I’ve put together a survey looking at how people are using GPT. It’s 4 pages and average time to take the survey is around 7 minutes. Please give us your feedback on GPT usage.
I’m planning on leaving the survey open through the first week in November. Then I’ll pull data together and share here and with Google.

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Change is coming…

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It’s about time the mail client got an overhaul. My Apple mail client doesn’t look all that different from the desktop client I was using back in the late 90s on OS/2 Warp back in the late 90s. In some ways the OS/2 client was actually more functional. And, well, I do miss a lot of the flexibility of mutt in the shell.
Today, Google announced to Google Suite administrators that they would be rolling out a major client overhaul. G Suite admins who want to can join the early adopter program in the coming week. Techcrunch has a sketch of what the new mailbox layout looks like, done by someone who says they saw a Google engineer working on a train.
What’s interesting about the sketch is it seems tabs are going away. Given how many senders hate tabs I’m sure this is a welcome relief. We’ll see, though, if there’s not more inbox management built into the new client or not. The nifty new features are “snooze” – hide this email for some period of time and bring it back at some point in the future. The other big thing is calendar access right from the mail client.
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