OATH and Microsoft updates

I’ve seen multiple people asking questions about what’s going to happen with the Yahoo and AOL FBLs after the transition to the new Oath infrastructure. The most current information we have says that the AOL FBL (IP based) is going away. This FBL is handled by the AOL infrastructure. As AOL users are moved to the new infrastructure any complaints based on their actions will come through the Yahoo complaint feedback loop (CFL). The Yahoo CFL is domain based. Anyone who has not signed up for the Yahoo CFL should do so.
When registering you will need each domain and the selectors you’re planning on using. Yahoo will send an email with a confirmation link that needs to be clicked on within a short period of time in order to activate the FBL.
Microsoft’s SNDS program had an outage at the end of last week. That’s been fixed, but the missing data will not be back populated into the system. This has happened a couple times in the past. It seems the system gets a live feed of data. If, for some reason, the data is interrupted, then it’s gone and doesn’t get populated.

Why is my cold email going to the spam folder?
I subscribed to what?

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Makes sense, right? Bad mail is blocked, good mail goes to the inbox. The bulk folder exists for mail that’s not bad enough to block, but isn’t good enough to go to the inbox.
Once we get to that model, we can think of filters as just different tolerances for what is bad and good. Using the same model, we can see aggressive filters block more mail and send more mail to bulk, while letting less into the inbox. There are also permissive filters that block very little mail and send most mail to the inbox.
That’s a somewhat useful model, but it doesn’t really capture the full complexity of filters. There isn’t just good mail and bad mail. Mail isn’t simply solicited or unsolicited. Filters take into account any number of factors before deciding what to do with mail.

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