Today on MailOp it was announced that the migration of Microsoft freemail domains to the office 365 backend. Over the next week the mx*.hotmail.com mail servers will stop working. Check your settings, folks, and make sure you’re correctly querying DNS before sending.
Once again, we reviewed some of the ways brands are trying (or might try) to improve engagement with customers. LinkedIn, who frequently top lists of unwanted-but-legitimate email, announced that they’ll be sending less mail. Josh wrote about giving subscribers options for both the type and frequency of messages, and about setting expectations for new subscribers. In each case, it’s about respecting that customers really want to engage with brands in the email channel, but don’t want the permission they’ve granted to be abused. I also wrote a brief post following up on our June discussion on purchased lists, and as you’d predict, I continue to discourage companies from mailing to these recipients.
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Sending a message from my personal account with Office365 to my Word to the Wise account and the email looks like any other email I received except with the #Send on the subject line.
