Today on MailOp it was announced that the migration of Microsoft freemail domains to the office 365 backend. Over the next week the mx*.hotmail.com mail servers will stop working. Check your settings, folks, and make sure you’re correctly querying DNS before sending.
Once again, we reviewed some of the ways brands are trying (or might try) to improve engagement with customers. LinkedIn, who frequently top lists of unwanted-but-legitimate email, announced that they’ll be sending less mail. Josh wrote about giving subscribers options for both the type and frequency of messages, and about setting expectations for new subscribers. In each case, it’s about respecting that customers really want to engage with brands in the email channel, but don’t want the permission they’ve granted to be abused. I also wrote a brief post following up on our June discussion on purchased lists, and as you’d predict, I continue to discourage companies from mailing to these recipients.
Read MoreAt the beginning of the month Microsoft announced that they were deprecating the SmartScreen filters used by the desktop Microsoft mail clients. These are the filters used in Exchange and various version of Outlook mail. This is yet further consolidation of spam filtering between the Microsoft free webmail domains, Office365 hosted domains and self hosted Exchange servers. The online services (hotmail.com, outlook.com, Office365, live.com, etc) have been using these filters for a while. The big change now is that they’re being pushed down to Exchange and Outlook users not hosted on the Microsoft site.
EOP was developed for Outlook.com (and friends) as well as Office365 users. From Microsoft’s description, it sounds like the type of machine learning engine that many providers are moving to.
Microsoft has published quite a bit of information about these filters and how they work on their website. One of the best places to start is the Anti-spam Protection FAQ. Something senders should pay attention to is the final question on that page: “What are a set of best outbound mailing practices that will ensure that my mail is delivered?” Those are all things deliverability folks recommend for good inbox delivery.
Poking around looking at the links and descriptions, there is a host of great information about spam filtering at Microsoft and how it works.
A page of note is their Exchange Online Protection Overview. This describes the EOP process and how the filters work.
Microsoft is still in the process of rolling out new mail servers. One thing that is new about these is some new codes on their error messages. This has led to questions and speculations as to what is going on.