The Blighty Flag

Back in the dark ages (the late ’90s) most people used dialup to connect to the internet. Those people who had broadband could run all sorts of services off them, including websites and mail servers and such. We had a cable modem for a while handling mail for blighty.com.
At that time blighty.com had an actual website. This site hosted some of the very first online tools for fighting abuse and tracking spam. At the same time, both of us were fairly active on USENET and in other anti-spam fora. This meant there were more than a few spammers who went out of their way to make our lives difficult. Sometimes by filing false complaints, other times by actually causing problems through the website.
At one point, they managed to get a complaint to our cable provider and we were shut off. Steve contacted their postmaster, someone we knew and who knew us, who realized the complaint was bogus and got us turned back on. Postmaster also said he was flagging our account with “the blighty flag” that meant he had to review the account before it would be turned off in the future.
I keep imagining the blighty flag looking like this in somebody’s database.

That is to say, sometimes folks disable accounts they really shouldn’t be disabling. Say, for instance:

This was an accident by a twitter employee, according to a post by @TwitterGov


Twitter needs a blighty flag.

Gmail survey rough analysis
October 2017: The Month in Email

Related Posts

Responding to complaints

I sent in a complaint to an ESP earlier today. This was mail from a major UK retailer to an address that is not used to sign up for mail. It’s part of an ongoing stream of spam related to UK services and products. I believe most of this is because one of the data selling companies has that address associated with someone who is not me.

I did explain I believed this was a purchased address but I’m wondering if I will get a response. The address isn’t one of those I regularly use so there isn’t a connection between “Laura, deliverability person” and “Laura, spam victim.” There are some industry folks who go out of their way to respond to my complaints. That’s always rewarding.
On a more theoretical level, I can make good arguments for responding and good arguments for not responding.

Read More

The truth matters.

bullhornCall within the next 10 minutes…
Consumers with last names starting with O – Z can call tomorrow…
Only 5 seats left at this price!
 
All of these are common marketing techniques designed to prompt consumers to buy. It’s not a new idea, create a sense of urgency and people are more likely to buy.
I think some marketers are so used to making outrageous claims to support their marketing goals, that it doesn’t occur to them that the truth matters to some people.
There’s almost no better way to get me to send in a spam complaint than to send me an email with a claim about how I opted in.
Example:

Read More

Mandrill changes

Last week Mandrill announced that they were discontinuing their free services and all customers would be required to have a corresponding paid Mailchimp account.

Read More