Related Posts
Google Postmaster bad IP reputation
There are widespread reports this morning (9/11/17) that Google postmaster tools is showing bad IP reputation for IPs starting on 9/9. This issue is affecting just about everyone. Looking through my client’s postmaster pages, I’m seeing red for IP reputation on every client. Even my clients with generally good reputation are seeing bad reputation since 9/9. This looks like a reporting or a display error on the part of Google. Many people who are reporting the bad IP reputation are not seeing any significant change in Gmail deliverability.
Looking through client data it appears that domain reputation reporting stopped on 9/8. I am seeing FBL reports for 9/9 and 9/10, for some but not all clients.
My current read on the situation is that something broke internally with the Gmail postmaster reporting. This does not currently appear to be affecting delivery of mail. (If anyone sees differently, drop me an email or tweet me @wise_laura).
I know folks are making sure Google knows. I know that some Gmail folks were directly notified and another Google person is active on Mailop. And we have confirmation that they are aware and are working on fixing it. I will let you know if I hear of a fix timeline.
EDIT: It’s been fixed. Google even fixed the older data. Same client, screenshot from this morning.
Tell us about how you use Gmail Postmaster Tools
One of the things I hear frequently is that folks really want access to Google Postmaster Tools through an API. I’ve also heard some suggestions that we should start a petition. I thought a better idea was to put together a survey showing how people are using GPT and how high the demand is for an API.
They’re a data company, let’s give them data.
I’ve put together a survey looking at how people are using GPT. It’s 4 pages and average time to take the survey is around 7 minutes. Please give us your feedback on GPT usage.
I’m planning on leaving the survey open through the first week in November. Then I’ll pull data together and share here and with Google.
Sharing access to Google Postmaster Tools
As a delivery consultant, I always ask clients to share their Google postmaster reports with me. As Gmail is one of the bigger delivery challenges for a lot of senders, having access to the postmaster tools helps tease out issues. I had some issues earlier this week getting access to tools and so brought up a conversation on one of the delivery lists. The nice folks there helped me get it solved.
A few hours later someone asked me how do I get access and I thought that was a brilliant idea for a blog post today.