More CASL enforcement

Last week the CRTC published a CASL enforcement action wherein they fined an individual $15,000 for 10 violations of the act.

The Commission imposes an administrative monetary penalty of $15,000 on William Rapanos for 10 violations of section 6 of Canada’s Anti-Spam Legislation. Specifically, Mr. Rapanos sent commercial electronic messages (i) that did not identify the sender, (ii) that did not include information that enables the recipient to readily contact the sender, (iii) without prior consent from the recipients, and (iv) that, in certain cases, did not include a functioning unsubscribe mechanism.

I do encourage folks who are concerned about CASL to read through the full article on the CRTC website. They write out how hard they tried to work with the individual in question. They really seem to have tried to do what they could to get compliance with the act without assessing a fine. As the CRTC says, the aim of penalties is to promote compliance, not to publish people who violate the act. We’ve certainly seen other CASL cases involving much more mail, that proportionally smaller penalties assessed.
One thing that I noticed in the article was the description of the individual under investigation. The CRTC walks through the discussions with him and the investigations into sending. The documented behavior is very “spammer” to me, especially the “someone is doing this to frame me” and “someone must have stolen my identity.” No one really believes that someone would steal your identity, break into your house, use your wifi and … only send spam. There’s so much more that can be done with that level of access.
None of his behavior is any surprise to any of us who have worked with spammers.

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Things you need to read: 2/5/16

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Unclutter Your Inbox, Archive & Keep Your Messages. Shiv Shankar talks about some new features at Yahoo Mail. With a simple click, you can archive email so it’s available to search, but not cluttering up your inbox. One of the things that jumped out at me from that article is that Yahoo is providing 1 TB of storage. That’s more than Google!
The EEC is doing a survey on the impact of CASL and want to hear from marketers. Go check out their blog post and take their survey.
Sparkpost has a guest blog from Alex Garcia-Tobar, co-founder of Valimail about common DKIM failures. I’ve met Alex a few times and I’ve always found him a pleasure to talk to. Alex is somewhat new in the email space, but he really gets some of the challenges in the authentication space. A lot of the issues he mentions in that blog post like lack of key rotation and shared keys are some of the technical debt I was talking about in my predictions for 2016 post.
What links have you read this week that are worth sharing?

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Spammers, eh?

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What do you think about these hot button issues?

bullhornIt’s been one of those weeks where blogging is a challenge. Not because I don’t have much to say, but because I don’t have much constructive to say. Rants can be entertaining, even to write. But they’re not very helpful in terms of what do we need to change and how do we move forward.
A few different things I read or saw brought out the rants this week. Some of these are issues I don’t have answers to, and some of them are issues where I just disagree with folks, but have nothing more useful to say than, “You’re wrong.” I don’t even always have an answer to why they’re wrong, they’re just wrong.
I thought today I’d bring up the issues that made me so ranty and list the two different points of views about them and see what readers think about them. (Those of you who follow me on Facebook probably know which ones my positions are, but I’m going to try and be neutral about my specific positions.)

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