Email trends for 2017
Freshmail has published a list of email marketing trends for 2017 from some of their favorite experts. I am honored to be included.
Go check it out!
Related Posts
Continuous Testing
- josh
- Aug 7, 2015
HubSpot recently posted an blog article comparing which was better for engagement, plain text emails or HTML emails. In a survey they sent out in 2014, 64% of the responses said they preferred the HTML and image-based emails. It seems pretty straight forward, recipients say they want HTML emails over text based emails but through their A/B testing, the text versions had a higher open rate.
They also reported:
88 Miles per hour!
- laura
- Oct 21, 2015
A lot of advertisers are really getting into this whole Back to the Future Day thing. A number of companies are compiling emails related to the phenomenon.
MailCharts
Milled
What other ads have folks seen referencing Marty and his trip back?
About that permission thing
- laura
- Jun 14, 2016
I wrote a few days ago about permission and how it was the key to getting into the inbox. It’s another one of those “necessary but not sufficient” parts of delivery. There are, however, a lot of companies who are using email without the recipient permission. These companies often contact me to help them solve their delivery problems. Often these are new companies who are trying to jumpstart their business on the cheap by using email.
The calls have a consistent pattern.