2016 J.D. Falk Award

André Leduc received the 2016 J.D. Falk award this week at the Paris meeting of M3AAWG. He was recognized for spearheading two distinct projects.
The first was the Operation Safety Net – Best Practices to Address Online, Mobile, and Telephony Threats  This 76 page report was written by global security experts. One of the major goals of the report was to discuss security in language accessible to policy makers and management. The report, newly updated in 2015, is available at the M3AAWG website. Making technical language accessible is, to my mind, one of the most important parts of getting security recommendations implemented.
In addition to his work in making security recommendations accessible, André was the lead architect behind the Canadian Anti-Spam Legislation. This legislation has greatly reduced the amount of spam received by Canadians. According to Leduc, CASL has improved permission practices by senders outside of Canada.
Congratulations to André.

Related Posts

Another M3AAWG on the books

Another M3AAWG is over. It was great to see old friends, some of whom I’ve known for more than a decade. It was even better to meet new people who I’m sure will become old friends. The conference has grown so much bigger than my first MAAWG back in San Diego (MAAWG 3 in 2005). That was maybe a hundred people. Today M3AAWG has more members companies than were at the original conference.
I’m still processing all the information from the conference. I learned a lot of new things. I had some of my knowledge confirmed. I’ve had some of my beliefs challenged.
It’s always great to see everyone. And thank you for everyone who went out of your way to tell me you read the blog. It’s great to know that I’ve made some of you think and helped you learn and given you backup when you need to talk to bosses or customers.
Regular blogging resumes tomorrow.
Sláinte
 
 

Read More

And… we're back from London

The Email Innovations Summit in London was a good conference. Much smaller than Vegas, but with a number of very interesting talks. I got to meet a number of folks I’ve only known online and we had some interesting conversations at the conference and at the pub-track in the evenings.
FullSizeRender 3
I had so many grand plans for doing some work while in London. So many plans. And then I actually mostly disconnected and ignored anything I “should” be doing.  Instead, Steve and I did some touristing, some relaxing, some family time and some connecting with his college friends. We also (over)heard a lot of conversations about the US Election. One night at dinner every table around us was talking about our candidates and what they thought of them. It’s always interesting to hear what non-Americans think about our country.
In addition to missing two debates, it seems we missed some online news, too. I think the biggest thing was another large DDoS attack against that took out many major websites. I’m starting to see some comments that spam levels were down during the attack, too, but haven’t dug into that yet.
I did have an article published in the Only Influencers newsletter last week: Marketers Can’t Learn from Spam. All too often marketers think spammers are better at unboxing because they see spam in their inbox. But spammers are just more criminal and spend a lot of effort trying to bypass filters. These aren’t lessons marketers can learn from.
Unfortunately, due to our London trip, we are going to miss M3AAWG in Paris, which starts today. Two weeks between conferences was exactly the wrong time for going to both. Never fear, many folks will be tweeting what they can using #m3aawg38.
We’re both slowly getting back into the swing (and timezone!) of back to work. Blogging will pick up over the next few days. And I have new castle pictures to share.

Read More

May 2015: The Month in Email

Greetings from Dublin, where we’re gearing up for M3AAWG adventures.
In the blog this month, we did a post on purchased lists that got a lot of attention. If you’ve been reading the blog for any length of time, you know how I feel about purchased lists — they perform poorly and cause delivery problems, and we always advise clients to steer clear. With your help, we’ve now compiled a list of the ESPs that have a clearly stated policy that they will not tolerate purchased lists. This should be valuable ammunition both for ESPs and for email program managers when they asked to use purchased lists. Let us know if we’re missing any ESPs by commenting directly on that post. We also shared an example of what we saw when we worked with a client using a list that had been collected by a third party.
In other best practices around addresses, we discussed all the problems that arise when people use what they think are fake addresses to fill out web forms, and gave a nod to a marketer trying an alternate contact method to let customers know their email is bouncing.
We also shared some of the things we advise our clients to do when they are setting up a mailing or optimizing an existing program. You might consider trying them before your own next send. In the “what not to do” category, we highlighted four things that spammers do that set them apart from legitimate senders.
In industry news, we talked about mergers, acquisitions and the resulting business changes: Verizon is buying AOL, Aurea is buying Lyris, Microsoft will converge Office365/EOP and Outlook.com/Hotmail, and Sprint will no longer support clear.net and clearwire.net addresses.
Josh posted about Yahoo’s updated deliverability FAQ, which is interesting reading if you’re keeping up on deliverability and ESP best practices. He also wrote about a new development in the land of DMARC: BestGuessPass. Josh also wrote a really useful post about the differences between the Mail From and the Display From addresses, which is a handy reference if you ever need to explain it to someone.
And finally, I contributed a few “meta” posts this month that you might enjoy:

Read More