Ongoing subscription attack

Brian Krebs posted a couple days ago about his experience with the subscription bomb over the weekend. He talks about just how bad it was over the weekend.

At approximately 9:00 a.m. ET on Saturday, KrebsOnSecurity’s inbox began filling up with new newsletter subscriptions. The emails came in at a rate of about one new message every 2-3 seconds. By the time I’d finished deleting and unsubscribing from the first page of requests, there would be another page or two of new newsletter-related emails. For most of the weekend until I got things under semi-control, my Gmail account was basically useless.

He also mentions this is something he’s been targeted with in the past.
This is malicious behavior on the part of the folks who are subscribing people. It is harassment.
I’m pleased at the number of ESPs and brands that are taking this seriously. We had a M3AAWG call this morning and much of the discussion was about how people are dealing with the issue. Some data is being shared here on the blog (signup IPs and stuff) and it’s very helpful.
If you are an ESP and you have data you want to share but don’t want to share it publicly contact me directly. The contact address works, I’m also on LinkedIn.
If you’re a recipient and you want some help cleaning up, feel free to contact me as well. I have some ideas of how we can help you and how you can help mitigate this for other people.
This isn’t a problem that’s going to just go away. We, as senders, cannot ignore the abuse. Now that this is out there we need to address it head on and protect both our brands, our network space and those unwilling recipients from being harassed through our services.
That does mean changes in behavior for all of us. Let’s not have the email space fall down on handling abuse like some of the social networking sites have.

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Ugg, a spammer.

I’ve written before about how there is some (I’m sure lovely) woman in the UK who has been connected to my email address. I get a lot of mail for her. Mostly spam. She doesn’t seem to be using the address, but I regularly get mail addressed to MRS. LAURA CORBISHLEY (all caps, always). Typically these messages are advertising various UK stores and products. Sometimes they’re mortgage offers. A few have been sweepstakes only open to UK residents.
ShadyGuyWebsite
I generally forward these spams off to various blocklists with the note it’s my “UK spamtrap” and they take whatever actions seem appropriate to them.
2016-03-21_14-33-39Today, though, I got my first US spam to Mrs. Laura Corbishly. From a Yesmail customer called sanuk.com. I’m getting a website error (they get smacked for spamming already?) but a little research tells me this is shoe company that owns a bunch of brands, including Ugg.
Yes, Ugg a Spammer. They even even have a disclaimer at the bottom of the email telling me they’re a spammer!
2016-03-21_14-35-54
Not so much, no. It appears, though, that the data brokers selling Mrs. Corbishley’s name connected to my email address have figured out that no one ever actually acts on any of their UK offers. So now they’re selling into the US market in hopes that they might entice a purchase?
On a purely nosy level, I’d love to know who was selling the address. First off, I’d love to know where they got this info in the first place. Secondly, what horrible database are they using that keeps name data in all caps? (When I get email to this trap I think they’re shouting at me, as if I’m the one who is wrong about my name. Maybe they think if they yell at me loud enough will I decide I really am the happy wife of Mr. Corbishley of Swindon, UK. )
I do tell clients that it’s useful to remind customers that they signed up for mail, especially if they haven’t mailed for a while. So I know not every email with a “you opted in” reminder is spam, but I only notice those things when I haven’t opted in. It’s something I mostly gloss over if I really did opt-in. I wonder if this is how other folks react to “you opted in” notices, too.
I do recommend the reminder be much more specific than “you opted in at our website.” Give the user a date, a time, something that isn’t just something any company can, and many do, make up.
 
 

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Bounce handling is hard

Sometimes I find it hard to find a new topic to write about. I decide I’m going to write about X and then realize I did, often more than once. Other times I think I can blog about some issue only to realize that it’s too complex to handle in a quick post. There are concepts or issues that need background or I have to work a little harder to explain them.
One thing I haven’t blogged about before is bounce handling. That particular topic falls into the other category of posts that take a lot of time to write and need a significant amount of work to make sense. I was even joking with my fellow panel members at EEC a few months ago about how that’s a post that so needs to be written but I’m avoiding it because it’s so hard. There’s so much to be conceptualized and explained and I realize it’s not a blog post but multiple blog posts, or a white paper or even a book.
Bounce Rate words on a thermometer or gauge measuring the rate of abandonment as visitors or audience leaves your website or online page or resource
So let’s start with some simple definitions.  Those of you who work at ISPs are probably thinking of bounces in terms of accept than reject, that’s not exactly what I’m talking about here. I’m writing these for senders, who usually call rejects during the SMTP transaction bounces.

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BlueHornet spun off from Digital River

Earlier this week, the investment firm Marlin Equity Partners announced they purchased BlueHornet Networks from Digital River. BlueHornet has been around for quite a while. In 2004 they were acquired by Digital River and run as a wholly owned subsidiary.
Congrats to the folks working at BlueHornet.

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