Email Marketing as News?
This afternoon I got mail. It’s clearly meant to be a tie-in to something. But, the thing is, I don’t know what.
That’s the problem with contextual marketing, you never really know if your target will understand the context.
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If Forrester research is to be believe, email marketing is feeling better. In fact, it seems email marketing is more effective than ever.
Read MoreMail.app outs lazy marketers
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The default mail client on OS X is Mail.app. In recent versions it does it’s best to bundle threads of email together to make it easier for you to keep track of conversations via email – they appear in the list of messages as a single entry with a badge showing the number of messages in that thread. There are standard ways to track mail threads, but they sometimes get broken by mailing list software, so Mail.app also bundles together messages with an identical sender and Subject line.
That has an unexpected side effect, when it comes to email marketing.
That little “4” badge on the right tells me that this is the fourth time Marriott have sent me this same email (over a period of several months) and there’s really no need for me to open it and read it again.
Relevance?
- laura
- May 25, 2011
As a past guest and/or meeting planner of Millennium Hotels and Resorts we are pleased to share these occasional special offers. If you no longer wish to receive email communications from us, please click the unsubscribe link. Please note that this broadcast is sent from an address which is not monitored. If you have questions about the offer, please contact us directly. Our hotel contact details may be found in this email offer above or you may visit www.millenniumhotels.com.
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