Email Marketing as News?
This afternoon I got mail. It’s clearly meant to be a tie-in to something. But, the thing is, I don’t know what.
That’s the problem with contextual marketing, you never really know if your target will understand the context.
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- laura
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Read MoreRelevant and timely marketing
- laura
- May 19, 2012
What better time to advertise pizza specials than at 2:30 pm on a Friday afternoon?
Either my local pizza joint is doing sophisticated tracking (hrmmm… these people often order pizza on the weekend, email on Friday) or I’m just smack dab in the middle of their average demographic.
In either case, advertising pizza on a Friday afternoon strikes me as the epitome of timely, relevant marketing.
Pizza for dinner, anyone?
Relevance?
- laura
- May 25, 2011
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