We have multiple measures of deliverability. Ones that we don’t even let in the door, and then we have ones that customers indicated that they don’t want to be delivered.
– Jeff Bonforte, Senior VP Communications, Yahoo Mail
Read a little more about Yahoo and spam over at Tech Insider, or listen to the podcast at codebreaker.codes.
Over the last few months I’ve seen people complaining about losing the Yahoo FBL emails with verification codes. This seems to be intermittent and no one could really explain what was going on.
Dale Lopez, VP of operations for V12 group, shared that their operations group discovered that one issue with the missing verification emails has to do with the length of the From: address and a port25 default settings.
In Dale’s words:
I wrote a piece for the Only Influencers special Holiday Preparations edition about deliverability and the holiday email rush. One thing I like about the chance to write for other publications is the process often leads me down thought pathways and generate some new ideas.
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Ken Magill will be interviewing me on the Truths and Myths of Email Deliverability, November 12 at the 2015 All About eMail Virtual Conference & Expo. Ken has a bunch of questions he wants to ask me, but he’s also expecting to take a lot of questions from the audience as well.
Speaking of myths, there has been discussion lately about recycled spamtraps. Apparently, there are people who believe (believed?) that every ISP uses recycled spamtraps. When Hotmail and Gmail said recently they didn’t use recycled traps people got very upset that they believed something that was not true.
It’s a mess. There is so much about email that is like a version of telephone. One person says “hotmail uses recycled spamtraps” someone else repeats “big ISPs use recycled spamtraps” then then third person says “all ISPs use recycled spamtraps.” People try and correct this type of misinformation all the time but sometimes it’s hard to clarify.
So show up to our session and let Ken lob questions at me, lob some of your own and we can see what myths we can clear up.