We have multiple measures of deliverability. Ones that we don’t even let in the door, and then we have ones that customers indicated that they don’t want to be delivered.
– Jeff Bonforte, Senior VP Communications, Yahoo Mail
Read a little more about Yahoo and spam over at Tech Insider, or listen to the podcast at codebreaker.codes.
Last month I had the pleasure of presenting a couple talks to APSIS customers at their Email Marketing Evolved conference in Stockholm. The first talk was about deliverability and how it’s changed over the years. The second was about looking at the future of email and communicating with users online as we move forward in the digital world.
The rest of the post is going to be a bit photo heavy, so here’s a cut tag.
Occasionally when we meet longtime readers of the blog at conferences and industry events, they are surprised to learn that we are not just bloggers. We actually spend most of our time consulting with companies and service providers to optimize their email delivery. Though we try to avoid using the blog as a WttW sales pitch, we thought it might be useful to devote a short post to explaining a bit more about what we do.
Read MoreI’ve been hearing from folks over the last few days that they’re seeing an uptick in deferrals from Yahoo! The deferrals are not uniform. ESPs report they’re seeing some, but not all, customers affected. Other ESPs aren’t seeing any changes.
It’s not just you. But it would be very worthwhile to dig into engagement and other stats. It’s possible this is a new normal at Yahoo! and they’re tightening filters to catch mail that doesn’t fit their standards but was previously difficult to filter.