The FTC answers questions about CAN SPAM

The FTC posted answers to a number of questions about the CAN SPAM act.

Email is an essential part of most companies’ marketing strategy. If you send commercial email – or have others send it for you – are you complying with the CAN-SPAM Act and the FTC’s CAN-SPAM Rule? FTC attorney Christopher Brown answers some of the CAN-SPAM questions businesses are asking.

Nothing really surprising there, but a good read for folks who want a quick refresher on CAN SPAM and a new perspective from the FTC.

Linking identities to email addresses
Utilizing all of your data

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