Gmail Postmaster Tools for Senders

logo_2xGoogle announced new postmaster tools for senders sending to Gmail.  The Gmail Postmaster Tools are to help “qualified high-volume senders analyze their email, including data on delivery errors, spam reports, and reputation.”  The updated postmaster pages also include Gmail’s best practices for bulk senders.
Postmaster Tools by Gmail http://gmail.com/postmaster
Update: ReturnPath has a blog post that includes data and definitions for each of the data points.

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Gmail announces new "Inbox" product

Gmail announced today on their blog a new product “Inbox” to help make the inbox more useful and more of a center of activity.
“We get more email now than ever, important information is buried inside messages, and our most important tasks can slip through the cracks—especially when we’re working on our phones. For many of us, dealing with email has become a daily chore that distracts from what we really need to do—rather than helping us get those things done.”
Inbox lets people organize their emails to help them get things done. Creating tasks, organizing threads and discussions, all of that can now be done in this new application.
 

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August 2014: The Month in Email

Isn’t August the month where things are supposed to slow down? We’re still waiting for that to happen around here… it’s been great to be busy, but we’re hoping to continue to carve out more time for blogging as we move into the fall.
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As usual, we reported on a mix of industry trends and news, the persistence of spam, and did a deep dive into an interesting technical topic. Let’s start there: Steve wrote a post explaining Asynchronous Bounces (yes, it’s a GNFAB), with some examples of how they’re used and how they can cause operational problems.
In industry news, we did a roundup post of some Gmail changes and a followup post on security issues with non-Latin characters in addresses. We also celebrated the long-awaited release of a wonderful resource from MAAWG that I am very proud to have helped author, the white paper Help! I’m on a Blocklist! (PDF link). We receive dozens of these calls every week, and though we are always happy to help people solve urgent delivery crises, we spend most of our consulting time and attention working with people to build sustainable email programs, so this document is a great “self-service” resource for people looking to troubleshoot blocklist issues on their own.
In other industry and MAAWG-related news, we noted that the nomination period for the J.D. Falk award has opened (you have just a few more days, procrastinators) and took a moment to reminisce about our friend J.D. and his incredible contributions to the field.
On the topic of creating, sending, and reading more attractive email, we posted some  resources from Mailchimp and crowdsourcing templates from Send With Us. We also incorrectly reported on a not-actually-new interface from AOL, Alto. Interesting to note that there’s been so little followup from AOL (and almost no post-launch coverage) in the two years since launch.
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And finally, in November of 2013, I unsubscribed from every possible email I received on a specific account. I followed up on that briefly in a Part 2 post, and this month went back and wrote a Part 3 followup. Spoiler alert: spam is still a problem. Of course, we got some comments that we were probably doing it wrong, so Unsubscribe Barbie showed up to add her thoughts. We try not to be snarky around here, but sometimes we just don’t try very hard.

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Google's Inbox Team answers questions on Reddit

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For email marketers, Google Inbox shares the same HTML sanitizer and media queries that Gmail does and when asked about email filtering it was mentioned that the direct marketing community would benefit by having a place for their emails within the Promos tab. They describe the Promo tab as

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