Related Posts

What is an open?

I was having a discussion today with a few industry colleagues about engagement and open rates. It was a good discussion and inspired a couple blog posts. Engagement totally matters, Engagement affects deliverability, and ISPs should be the last of your concerns.
I think they’ve covered the engagement issue pretty well, but what I wanted to talk about was metrics, specifically opens. Open is a fairly simple word, and it’s used in email all the time. Recipients open email. Mailbox providers measure that open. Senders measure that open.
It’s critical to remember, though, that open rates as measured by free mailbox provider and open rates tracked by a sender are not really the same thing. They’re measured in very different ways, and there is not a 1:1 mapping between the two measurements.

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February 2015 – The month in email

This was a short and busy month at WttW!

We attended another great M3AAWG conference, and had our usual share of interesting discussions, networking, and cocktails. I recapped our adventures here, and shared a photo of the people who keep your email safe while wearing kilts as well. We also commended Jayne Hitchcock on winning the Mary Litynski award for her work fighting abuse and cyberstalking.

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Mythbusting deliverability and engagement

Yesterday I published an article talking about an engagement webinar hosted by the EEC and DMA. I made a couple predictions about what would be said.

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