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Spammers in the news

Eddie Davidson was sentenced yesterday to 21 months in jail for falsifying headers and tax evasion.
Sanford Wallace (the spammer that prompted me to start figuring out how to read headers) lost his suit with MySpace for failure to comply with court orders and failing to turn over documents.
Scott and Steve Richter are in the Washington Post today in an article discussing hijacked IP space. Reading the Post article, though, it appears that Scott legitimately bought a business with a /16 and there is no hijacking going on. Spammers have hijacked IP space illegitimately in the past, but this does not seem to be the case.

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Links

Venkat posts today about the ruling in the Asis v. Azoogle case. I have not yet had a chance to read the whole ruling, but in talking with Mickey over at SpamSuite it seems to expand the Gordon ruling a bit.
Mickey posts on Intellectual Intercourse about spam received from a recruiting agency trying to get him to hire one of their clients. This spam was amusing in that it contained reference to a bill that Mickey helped defeat years ago.
Box of Meat blog links to a CSO online article graphically demonstrating a botnet. The representation is really helps to understand the scope of the problem.
On Bronto Blog DJ posts about resurrecting old addresses. He has it right when he says: “If you continue to send email to customers that is random and unexpected, there will be consequences.”
Matt at ReturnPath has a couple posts about who should get delivery services and how ReturnPath chooses customers. This is something I end up dealing with occasionally. There are not specific types of companies I refuse to do consulting for. I will generally provide consulting on best practices to any business segment. My one restriction is that I will not provide ISP relations (ie, contacting the ISPs) for companies that do not send opt-in email. This has caused consternation with some potential customers.
Mark Brownlow at No Man is an iland suggests renaming “open rate” as “render rate” in an effort to make it much clearer what “open rates” really measure. Expect to see render rates referred to here on this blog in the future.
Josh talks about suppression list abuse on Deliverability.com. For those of us who use unique addresses for every signup, it quickly becomes clear that there are leaks in the suppression process. I have also seen problems with leaks from subscriptions, so do not think the problem is just in suppressions.

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Spam isn't a best practice

I’m hearing a lot of claims about best practices recently and I’m wondering what people really mean by the term. All too often people tell me that they comply with “all best practices” followed by a list of things they do that are clearly not best practices.
Some of those folks are clients or sales prospects but some of them are actually industry colleagues that have customers sending spam. In either case, I’ve been thinking a lot about best practices and what we all mean when we talk about best practices. In conversing with various people it’s clear that the term doesn’t mean what the speakers think it means.
For me, best practice means sending mail in a way that create happy and engaged recipients. There are a lot of details wrapped up in there, but all implementation choices stem from the answer to the question “what will make our customers happy.” But a lot of marketers, email and otherwise, don’t focus on what makes their recipients or targets happy.
In fact, for many people I talk to when they say “best practice” what they really mean is “send as much mail as recipients will tolerate.” This isn’t that surprising, the advertising and marketing industries survive by pushing things as far as the target will tolerate (emphasis added).

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