December 2014: The month in email

2014 has been a busy and exciting year at Word to the Wise (look for more on that in a year-end wrap-up post next week!) and this month was particularly thrilling for us as we officially doubled our size with the addition of Josh and Meri on our client services team.
If you’re a regular reader of our blog, you’ve probably spotted Josh’s byline on a few posts: Google’s Inbox Team answers questions on Reddit, which looks at what this new email client portends for both consumers and email marketers, and M3AAWG Recommends TLS, which reviews M3AAWG’s recommendation that mailbox providers phase out SSL encryption in favor of TLS. Look for more smart insights from Josh in 2015.
Steve contributed a post on the proper syntax for displaying a friendly email address, and a very helpful guide for generating useful test data that doesn’t compromise personally identifiable information from your actual customer data. He also detailed the brief DBL false positive from Spamhaus’ new “Abused-Legit” sub-zone and best practices for handling unrecognized responses.
I wrote about some of the subtleties inherent in how brands decide to “converse” with customers in email and other channels. We’ll just keep saying it: companies need to respect the inbox as personal space. I want to thank both Steve and Josh for picking up my slack on blogging. 7+ years is a long time to try and say new things on the blog and I needed a bit of a break.

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Spamhaus and Gmail

Today’s been chock full of phone calls and dealing with clients, but I did happen to notice a bunch of people having small herds of cows because Spamhaus listed www.gmail.com on the SBL.
“SPAMHAUS BLOCKS GOOGLE!!!” the headlines scream.
My own opinion is that Google doesn’t do enough to police their network and their users, and that a SBL listing isn’t exactly a false positive or Spamhaus overreaching. In this case, though, the headlines and the original article didn’t actually get the story right.
Spamhaus blocked a range of IP addresses that are owned by Google that included the IP for www.gmail.com. This range of IP addresses did not include the gmail outgoing mailservers.
Spamhaus says

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First spam to Epsilon leaked address

This morning I received the first two spams to the address of mine that was compromised during the Epsilon compromise back in April. Actually, I received two of them. One was the “standard” Adobe phish email. The other was similar but referenced Limewire instead of Adobe.

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Browsers, security and paranoia

MAAWG is coming up and lots of us are working on documents, and presentations. One of the recent discussions is what kind of security recommendations, if any, should we be making. I posted a list of things including “Don’t browse the web with a machine running Windows.”
Another participant told me he thought my recommendation to not use a windows machine to browse the web was over the top and paranoid. It may be, but drive by malware attacks are increasing. Visiting big sites may not be enough to protect you, as hackers are compromising sites and installing malware to infect visitors to those sites. Some ad networks have also been used to spread malware.
Criminals have even figured out how to install malware on a machine from email, without the recipient having to click or open attachments.
Avoiding the internet from a machine running Windows is a security recommendation I don’t expect many people to follow, but I do not think security and anti-virus software is enough to protect people from all of the exploits out there.
Of course, there are a lot of reasons that one might be forced to use a particular browser or operating system. For instance, I was on the phone with my bank just today to ask if they supported Safari. They say they do, but there are some things that just don’t work. The customer service rep said that they recommend Internet Explorer to all their users. She then suggested I switch browsers. No thanks, I’ll deal with the broken website.
Compromises are a major threat, and criminals are spending a lot of time and money on creating ways to get past current security. No longer is “not clicking on malware” enough to protect users. When a security clearinghouse is compromised and used as a vector for a targeted attack against Google, none of us are safe. When a security company is compromised, none of us are safe.
I realize my recommendation to avoid browsing the web on a Windows based machine is more wishful thinking than practical. I also know that other browsers and operating systems will be targeted if enough people move away from currently vulnerable operating systems. And I know that a simple, offhand suggestion won’t fix the problem.
As someone who’s been online long enough to see the original Green Card spam I know that online dangers evolve. But I can’t help thinking that most of us aren’t taking the current threats seriously enough.

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