I was on IRC with a group of ESP delivery specialists last week and one of them was looking for something to blog about. I suggested a list of holiday predictions. Not that I have a huge number of holiday predictions, but I did come up with one.
During the holiday season at least one retailer will decide that they have information so important that they will ignore my opt-0ut request and add me to their holiday blast list.
So what’s your holiday email prediction?
I’ve seen a lot of discussion and arguments over the CAN SPAM rule about whether or not an unsubscribe needs to be a One-Click unsubscribe. It’s gotten so common, I have a stock email I use as a template when wading into such discussions. It’s probably useful for a lot of other people, too, so I thought I’d share.
The regs say:
At M3AAWG 30 in San Francisco, Gmail representatives presented a session about best practices and what they wanted to see from senders.
I came out of the session with a few takeaways.
Today’s Wednesday question comes from M. B.
My company sometimes sends mail to our list on behalf of 3rd parties. A recent 3rd party told us that CAN SPAM requires the email contain their opt-out link as well as ours. Is this correct?”
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