Related Posts

Permission-ish based marketing

My Mum flew in to visit last week, and over dinner one evening the talk turned to email.

Read More

Delivery consulting: it's all about the credibility

A few months ago I found a great blog post written by an ER doctor about how to convince other doctors to come in and deal with a patient in the middle of the night. There are quite  few similarities between his advice and the advice I would give delivery experts, ISP relations folks and ESP representatives when dealing with ISPs and spam filtering companies.

Read More

Hear me talk about improving delivery

Tom Sather (ReturnPath) and I will be speaking on Thursday at a webinar hosted by the Association of Business and Media Companies.
How to Boost Email Marketing Response Rates

Read More